Performance Marketing & Insights Manager

SoftwareOne, for over 30 years, has been the foundation for organizations around the world with their technology solutions. With changes in the market from on-premises to cloud, we have always been a step ahead. Our seven core values underpin our transitions and evolutions, which we expect from all our current employees and look for in future colleagues. The global nature of our organization allows us to adapt and commit to these values unique to the culture and business needs of each location.

The Role

The Growth Marketing Center-of-Excellence (COE) team is seeking a Performance Marketing & Insights Manager to lead planning, execution, and analysis of global campaign and digital channel performance. You will be responsible for overseeing and enhancing the effectiveness and efficiency of our growth and campaign marketing efforts across all channels. Your expertise will drive the development of performance metrics and the execution of data-driven strategies to maximize ROI and achieve our marketing objectives.

Growth Marketing is a team of data-driven marketers and digital channel specialists. We partner closely with product, regional, and partner marketing, and sales to drive revenue. We work globally, across the full customer lifecycle, targeting all company segments from small businesses to the largest enterprises.

The ideal candidate will have a substantial background in digital marketing, analytics, and leadership, with a passion for leveraging data to drive business growth and make strategic decisions. This role reports to the Director, Global Campaign Strategy.

Roles & Responsibilities

• Execute a comprehensive analysis of digital assets across multiple platforms and leverage the insights to form digital strategies, campaigns, and growth strategies.
• Promote a culture of data-driven decision-making within marketing by aligning objectives with measurable performance goals.
• Regularly share actionable recommendations and proven techniques with regional and functional teams to enhance marketing campaigns and connect to tangible business outcomes.
• Embrace customer insights, journeys, and segmentation strategies to design and optimize campaigns.
• Develop reports and presentations to showcase growth marketing and campaign effectiveness, investment (ROI) by channel, stage of marketing funnel, region, campaign, and more.
• Support campaign and digital marketing managers to plan and execute A/B tests that evaluate different marketing tactics, messaging, and creative elements to drive better results.
• Build and support executive-level performance readouts for global stakeholders.
• Develop and manage the growth marketing budget, ensuring effective allocation of resources to achieve business goals.
• Create and manage the plan and budget to achieve ambitious demand generation goals, refining as necessary to achieve goals and stay within financial targets.
• Stay up to date with marketing and digital industry trends, performance techniques, data analysis methodologies, and new technologies to recommend improvements to mature growth and analytics teams.

Success Criteria

• Regularly deliver an easy-to-consume, executive-level marketing scorecard.
• Support conversion optimization across all stages of the marketing funnel.
• Support marketing contribution to pipeline and revenue goals.
• Optimize conversion across all digital channels.
• Develop plans that meet and exceed marketing return on investment (ROI) and cost per lead (CPL) goals.

What We Need to See from You

• 5+ years in senior marketing leadership roles, including significant experience in B2B growth marketing with experience measuring, analyzing, and reporting on marketing performance, preferably in the SaaS or technology industry.
• Bachelor's degree in marketing, business administration, or a related field; a degree in statistics or mathematics is preferred.
• Proven track record of driving demand generation & pipeline growth and leading successful growth marketing initiatives in a fast-paced, high-growth environment.
• Strong experience with marketing technology, including marketing and sales automation, CRM, ABM and ad tech, engagement platforms, performance, and omni-channel marketing.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Excellent communication skills, can bridge analytics and marketing, speaks both languages.
• Candidates should have experience working with Databricks, PowerBI, Marketo, Google Analytics, 6Sense, and/or Microsoft Dynamic.

Join our team and play a vital role in supporting our growth initiatives. Apply today to contribute to the success of our global marketing campaigns and help drive business growth through data-driven marketing insights!