Performance & Acquisition Director | Thg Beauty

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team.

Why be a Performance & Acquisition Director at THG Beauty?

Our new CMO Pete Metcalfe joined us last year from his position as CEO at Social Chain to drive a holistic and strategic approach to our marketing efforts across the Beauty division. To date the different businesses have generally speaking worked in silo from one another whereas Pete is eager to drive a 'centre of excellence' mentality, ensuring best practice and ways of working are truly shared collaboratively across the different beauty businesses.

This is a highly visible, high-impact role, spanning market leading retailers including LOOKFANTASTIC, Cult Beauty, Dermstore and global brands such as ESPA and Christophe Robin. You will oversee UK, EU, MENA and the US.

This role is critical in shaping our acquisition strategy, owning our largest marketing budget, and leading high-impact initiatives that keep us ahead of the market and our competitors. You will own our most important strategic partnerships with the likes of TikTok, Google and Meta. Paid Social is a big focus for us so expertise in this area would be highly advantageous.

As our Performance & Acquisition Director you will:

• Lead, mentor, and develop a team of 50+ performance marketing experts across the Beauty Division, including the Affiliates, SEO, PPC, and Paid Social teams.
• Champion a test-and-learn culture, leveraging new platforms, formats, and creative strategies to maximise acquisition performance. You'll own and optimise the largest area of marketing budget, ensuring the most effective allocation of spend across channels, setting clear KPIs for customer acquisition.
• Work closely with the Measurement team (including Attribution & MMM) to ensure data-driven decision-making and effective budget allocation.
• Work closely with Creative, eCommerce, Brand, Organic Social, Influencer, CRM, and Loyalty teams to ensure a seamless and effective customer acquisition journey.

Which skills and experience do I need for this role?

• Proven senior leadership experience in performance marketing, digital acquisition, or growth marketing within a fast-paced, high-growth environment, with 8-10 years of experience.
• Deep expertise across all performance channels (Paid Social, PPC, SEO, Affiliates) and the ability to scale acquisition effectively.
• Strong commercial acumen, with experience owning and optimising significant multi-million-pound budgets.
• Experience in leading and growing large, high-performing teams, fostering a culture of innovation and accountability.
• Track record of driving new customer growth as a top-line priority, with a strong grasp of key KPIs / metrics e.g. COS, CAC, LTV, ROAS.
• Experience managing key global platform relationships (Google, Meta, TikTok) to drive strategic advantage.
• Strong grasp of attribution models, marketing mix modelling (MMM), and data-driven performance measurement.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

We are an equal opportunities employer. We're committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.

Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don't need to disclose your disability or condition, you just need to let us know what support you need or changes you need to make. If you're not sure, we can work with you to explore the available options.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.