Penfolds Assistant Brand Manager, EMEA

Treasury Wine Estates; Twickenham; On-site; GBP 30,000 - 60,000; Full time

Job description

About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. We know that it’s the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world’s most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds and Wynns, to the broad appeal of Squealing Pig and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the role

We have a unique permanent opportunity within our Penfolds Marketing Team for Assistant Brand Manager, EMEA. This role contributes directly to the overall brand growth in key markets through consumer awareness and recruitment strategies. This role is a gatekeeper of the brand, maintaining the highest degree of brand integrity and consistency in the region to drive desired outcomes in brand health year on year.

Responsibilities of this role include:

• Create and execute both online and offline marketing campaigns to boost brand awareness and recruitment.
• Lead the coordination and execution of marketing plans, collaborating with key stakeholders and external partners.
• Utilize consumer, shopper, and commercial insights to enhance brand executions and develop through-the-line campaigns.
• Prepare comprehensive reports, proposals, and presentations, ensuring robust and timely coordination with other marketing functions.
• Provide analytical and marketing support to the Senior Brand Manager, oversee updates and submissions, and assist with administrative tasks.

About you

We are looking for someone who has a passion for marketing and ideally experience working in a Brand Marketing environment.

• 3+ years of brand management experience, planning and executing events and media advertising campaigns, driving consumer experiences (multi-channel; online & offline) with true passion in consumer behaviours.
• Experience managing agencies, strong project management & planning skills; excellent time-management skills and ability to multi-task.
• Ability to work autonomously and self-regulate workflow and approvals.
• Technology savvy, up to date with latest trends and marketing best practices.
• Strong interpersonal and communication skills; a clear and confident communicator and ability to nurture strong relationships and work with cross-functional teams.

What’s in it for you

• Work across Penfolds portfolio; a well-known and well-respected luxury global brand put consumer experience at the heart of marketing with forward-thinking ideas to build strong brand presence and maintain a fully integrated strategy for business.
• Execute marketing plans across key online and offline channels, with an integrated and coordinated approach across Brand content and paid media strategy.
• Drive awareness & Consumer events to drive valuable engagements, NPD planning, deployment, and market launch executions.
• The opportunity to be bold and make an impact in the world of wine including access to the world’s most celebrated wines through our employee product allowance.
• True flexibility in determining how, when and where you work to achieve your potential.
• Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe.
• Opportunity to build a career across multiple functions (we’re really good at doing this!).

Culture

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [e-mail], quoting the job title and reference number.

In line with the Immigration, Nationality and Asylum Act, all applicants will be expected to provide proof of eligibility to work in the UK if invited to interview.

How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.