Paid Social Media Manager

Paid Social Media Manager

Department: MARKETING

City: London

Location: GB

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Burberry is looking for a skilled Paid Social Media Manager to join the Social Media team. In this role you will leverage Burberry’s global, luxury Digital leadership position to maximise Paid Social strategies. Elevate the brand, inspire and grow our fans and develop incremental commercial opportunities.

RESPONSIBILITIES

1. Lead, govern and develop Burberry’s global Paid Social media strategies across various fashion campaigns, aligning with brand goals and objectives.
2. Act as the go-to Paid Social expert within Burberry, advocating for Paid Social across global, regional, and local marketing teams, and collaborating with organic social and marketing peers.
3. Partner closely with Brand, Social, Creative, and Copy teams to develop campaign concepts and tactics, ensuring alignment on KPIs and best practices for Paid Social executions.
4. Manage Global Social Partnerships and Industry Relationships. Maintain and strengthen relationships with key platform partners and industry contacts, driving strategic innovations across priority social platforms.
5. Responsible for day-to-day communications with the media agency, handling day-to-day communications, strategy evolution, campaign briefings, and collaboration with platforms for maximum efficiency.
6. Align with Media and Performance Marketing Teams. Act as an advisor on social media within media, digital, and partnership initiatives, ensuring integrated messaging, targeting, and mid- to lower-funnel marketing efforts.
7. Work closely with the Global Performance Marketing team in order to align mid- and lower-funnel priorities.
8. Own Paid Social budgeting, forecasting, and finance processes while conducting campaign reporting and performance analysis to optimise efforts and share insights with internal teams.
9. Drive Innovation and Advise Licensing Partners. Champion social channel innovations, exploring new technologies and strategies with an eye for efficiency and growth, and guide licensing partners to align global marketing efforts with Burberry’s brand vision.

PERSONAL PROFILE

1. Relevant experience managing paid social campaigns, either client-side or agency-side, with large budgets.
2. Strong skills in paid social media planning and buying, either in-house or at a media agency.
3. In-depth knowledge of social media channels (Instagram, Facebook, TikTok, Reddit, YouTube and Snapchat) and first-hand advertising implementation across platforms.
4. Analytical thinker capable of converting data into actionable insights.
5. Proven ability to build relationships with global stakeholders and communicate effectively.
6. Experience in digital strategy across Bought, Owned, and Earned media, with a strong interest in the fashion industry and innovation.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.