Paid Social Lead - THG Nutrition

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Job Title: Paid Social Lead

Reporting to: Head of Paid Media

Company: THG Nutrition

Location: THG HQ (WA15 0AF) Office based

About THG Nutrition & Wellness: THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Job Summary: The Paid Social Lead at Myprotein will play a critical role in integrating and executing paid media strategies to meet the aggressive targets necessary for business success. This position requires a strategic thinker who can ensure that the planning and execution of paid media are aligned and that the teams are effectively hitting their goals. This role will involve working closely with the Head of Paid Media to maintain a meaningful and relevant strategic plan and tracking performance against this plan.

Key Responsibilities:

1. Strategy Development and Execution
   • Demonstrate advanced understanding of Paid Social platforms.
   • Develop and deliver Paid Social strategies to align with overall business goals and KPIs.
   • Create and execute testing plans for creative, targeting, and audience segments to improve campaign performance.
2. Campaign Management and Optimisation
   • Manage, optimise, and troubleshoot Paid Social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and Pinterest.
3. Data Analytics
   • Analyse campaign performance data to provide insights and recommendations for further optimisation and improvement.
4. Collaboration and Communication
   • Collaborate with the wider Paid Social team across the business to ensure strategy alignment.
   • Manage relationships with external partners and vendors.
5. Platform Management
   • Stay updated with industry trends, new technologies, and best practices to keep Paid Social strategies innovative and competitive.
6. Leadership
   • Monitor and diversify spend across platforms to achieve the best return on investment.
   • Test and learn new platforms to stay ahead in the market.
7. Automation
   • Lead Paid Social Automation and AI workstreams to enhance efficiency.
8. Planning
   • Oversee the strategic planning process across the organisation, ensuring integration across functions, specifically in Paid Media.
   • Develop and implement a new planning programme to support strategic planning more effectively.
   • Work with Senior Leadership and finance to manage the annual business planning cycle.

Additional Responsibilities

• Stay informed of key market trends and the regulatory environment.
• Provide strategic direction and media planning support to clients, ensuring implementation across wider Paid Performance Teams.
• Use various industry tools to gather insights for innovative planning approaches across all Paid Media channels.
• Assist in wider projects such as group planning processes, new business initiatives, and best practice development.

Qualifications:

• Proven experience in Paid Social strategy and execution.
• Proven experience in managing a team within Paid Media.
• Proven knowledge of paid social across multiple platforms (META, TikTok, etc.).
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills.
• Leadership experience with a focus on innovation and efficiency.
• Knowledge of industry trends, new technologies, and best practices in Paid Social and Programmatic advertising.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.