Paid Social Account Manager

ZENITH; London; Hybrid; GBP 35,000 - 55,000

Job description

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement.

This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client.

We are looking for a Paid Social Account Manager to work on the Adobe Express Product Group. This role reports to Social Lead for Adobe EMEA.

This is an opportunity for a talented individual to implement the tactical day to day of the Paid social campaigns and ensure accounts are aligned with the central strategy and adhere to best practice. At the same time, this role is also responsible for contributing to community and best practice sharing across the Paid Social community on all 3 product groups on Adobe in EMEA.

Responsibilities

This role will deliver on:

1. Strategic Thought Leadership: Demonstrate thorough technical knowledge across all global paid social platforms, including Meta, TikTok, Pinterest, Snapchat, LinkedIn, and X. Refine strategic approaches by identifying, pitching, and executing tests and learning to consistently improve performance.
2. Excellence in Execution: Grow and develop the account, driving innovation, efficiency, and diversifying platform/product adoption. Ensure activation across platforms runs according to plan and is free of errors.
3. Team Management: Effectively manage client deliverables with timely communication, developing techniques to appropriately prioritize and distribute workload across the team. Ensure client needs are met and seek ways to improve efficiency by implementing new processes or tools.
4. Developing Direct Reports: Set challenging and stretching tasks to grow the expertise and confidence of direct and indirect reports. Provide on-the-job training, construct compelling development plans, and hold frequent development discussions to inspire and motivate team members.

Qualifications

Requirements:

1. Experience working in paid social, with up-to-date professional certifications (e.g., Facebook Blueprint Certified Buying Professional, TikTok Academy, X Flight School, and Snapchat Advertising Essentials, etc.).
2. Thorough knowledge and experience planning and activating large-scale brand and performance campaigns across global social platforms.
3. Ability to thrive under pressure and meet deadlines in a fast-paced environment.
4. Direct client management experience, confident presentation skills, and the ability to engage a range of stakeholders.
5. Solution-driven and innovative, with an analytical mindset to drive performance growth.
6. Experience using Prisma (Mediaocean) and the Facebook integration, as well as advanced Excel and PowerPoint skills.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).