Paid Social Account Director

ENGINEERINGUK; London; On-site; GBP 50,000 - 90,000; Full time

Job description

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Sector: Marketing, Advertising and PR
Role: Director
Contract Type: Permanent
Hours: Full Time

Overview of the Role
As a Paid Social Account Director, you will be the senior strategic lead for the QuickBooks account, responsible for driving high-performance campaigns while leading and mentoring a team. You will develop and execute a paid social strategy that seamlessly integrates with other digital channels, ensuring maximum impact for QuickBooks' marketing objectives.

Key Responsibilities:

1. Strategic Leadership: Develop and implement best-in-class paid social strategies aligned with QuickBooks' full-funnel marketing approach.
2. Performance-Driven Execution: Ensure paid social campaigns are optimized for conversions, lead generation, app installs, and brand growth.
3. Advanced Measurement & Testing: Leverage incrementality testing, brand and conversion lift studies, MMM/econometrics insights, and MTA solutions to drive media effectiveness.
4. Cross-Channel Collaboration: Work closely with internal teams (strategy, analytics, effectiveness, creative, client servicing, CRO, and data visualization) to ensure holistic campaign execution.
5. Stakeholder & Platform Management: Build strong relationships with QuickBooks' media, GTM, and analytics teams, as well as paid social platform reps (Meta, LinkedIn, Reddit, etc.).
6. Team Leadership & Development: Lead a team of 1x Account Manager, 1x Account Executive, and 1x Offshore Analyst - mentoring, coaching, and enabling them to reach their career goals.
7. Budget Ownership & Forecasting: Oversee planning, forecasting, budget reconciliation, and spend efficiency, ensuring commercial consistency and alignment with client targets.
8. Always-On & Peak Period Planning: Manage always-on campaigns while scaling efforts during key tax periods (January Self-Assessment & April New Tax Year).

What We're Looking For:

1. Proven experience in B2B paid social media advertising, with a focus on performance marketing, lead generation, and app installs.
2. Strong knowledge of Meta, LinkedIn, Reddit, TikTok, Pinterest, and other social platforms.
3. Strong understanding of advanced measurement methodologies, including brand/conversion lift, incrementality studies, MMM/econometrics, and MTA solutions.
4. Ability to integrate paid social with wider digital strategies, collaborating with analytics, strategy, and creative teams.
5. Strong leadership and mentoring skills, with experience in career development planning and team motivation.
6. Proficiency in Excel, Google Sheets, and data visualization dashboards.
7. Experience managing large-scale, multi-million paid social budgets, ensuring financial accuracy and reconciliation.
8. Ability to work in a fast-paced, high-growth environment while maintaining a collaborative and solutions-driven approach.
9. Direct experience with B2B paid social is advantageous, but not a requirement.

Why Join Us?

1. Work with a globally recognized brand at the forefront of financial technology & B2B marketing.
2. Lead a high-performing paid social team and drive real impact in a full-funnel strategy.
3. Access to best-in-class training, mentorship, and career development.
4. A culture that prioritizes innovation, learning, and collaboration.
5. Competitive salary, benefits, and a chance to work with some of the best minds in the industry.

Join MG OMD and be part of a team that delivers outstanding work for one of the world's most influential B2B brands.

About the QuickBooks Account
QuickBooks is part of Intuit, a global financial technology company, providing innovative solutions for small businesses, accountants, and entrepreneurs. While QuickBooks operates worldwide, our current focus is on the UK market, with potential plans to expand into multiple markets in the future.

QuickBooks' B2B-focused marketing strategy spans diverse audience segments, from broad self-employed/sole traders to mid-market businesses and highly niche groups such as accountants.

The Paid Social Account Director will oversee full funnel paid social media strategy, with a primary focus on performance marketing, while also integrating brand awareness and lead generation initiatives. Key paid social platforms include Meta, LinkedIn, and Reddit, with additional activation across Pinterest, TikTok, and other relevant channels. The role requires expertise in paid social advertising, app install campaigns, and creator-led content, ensuring all media efforts align with QuickBooks' business goals.

Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.