Paid Search Manager

Dentsu Aegis Network; City of Edinburgh; Hybrid; GBP 35,000 - 55,000; Full time

Job description

The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Job Description:

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specializes in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their business.

We’re hiring a Paid Search Manager as part of our team based from our Edinburgh office.

Purpose of the Role

The Paid Search Manager will be responsible for planning, implementing, and optimizing paid search campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results.

Key Responsibilities

1. Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs.
2. Responsible for the operational success of accounts, ensures deliverables are met on time and on budget.
3. Owns and manages the client strategy and plans key campaign efficiencies.
4. Manages all day-to-day efforts and is the primary day-to-day SME voice to the client.
5. Plans accounts and growth opportunities, working closely with the Account Directors.
6. Builds strong relationships across Client Services and other channel teams.

Key Skills

1. Minimum 3 years of experience managing and planning paid search campaigns, preferably in an agency or client-facing environment, specifically within B2B.
2. Proficiency in managing and planning campaigns across Google Ads and Microsoft Ads, with experience on SA360 and international search engines a bonus.
3. Strong understanding of paid search principles, best practices, and industry trends.
4. Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
5. Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams.
6. Proven track record of delivering successful paid search campaigns and achieving key performance metrics.

What we offer

This is a permanent role. The team is based from our Edinburgh office on a hybrid working basis. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes:

1. Competitive Salary
2. Company-provided Medical Healthcare
3. Generous Pension provisions
4. Health and Wellness benefits
5. Volunteering days
6. Life Assurance
7. Working in diverse teams where you can make a real impact.
8. Exciting and rewarding environment.
9. Varied work across industries.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sit at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location: Edinburgh

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent