Paid Media Specialist - Boots Opticians

Closing Date: 4th December

Location: Nottingham

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

About the role:
At the heart of Boots Opticians growth plans, the Boots Opticians Marketing team helps our customers to See What's Possible, working with exciting fashion brands and educating customers on the importance of looking after their eye health.

Are you passionate about creating stand-out paid media campaigns and delivering them through dynamic media plans that drive results?

As a Paid Media Specialist, you will be at the forefront of engaging customers through our paid media channels, delivering effective communication campaigns that attract new customers to the brand and get existing customers to book an appointment and buy from us.

You will be part of a close-knit, high-performing marketing team who work together to put our customers at the heart of everything we do.

Key Responsibilities:

1. Plans the detailed execution of paid media campaigns to deliver against commercial & marketing communication objectives.
2. Works closely with our creative agencies, media agencies & the wider marketing team to deliver best-in-class creatives and communications, ensuring assets are optimized across all channels.
3. Ensures agency media plans are based on insight, optimal customer journeys, performance data & analytics.
4. Uses customer and industry data and insights to deliver highly relevant and tailored communications.
5. Reviews, proofs & gains approval on communication assets in a timely & flexible manner.
6. Measures & reports on campaign & channel performance, ensuring KPIs are in place for all activities.

What you'll need to have:

1. Experience in planning & executing paid media including (but not limited to) Digital Display (incl. DCO); social media; Press; Radio; OOH; AV (TV & VOD) from both a media planning & creative execution perspective.
2. Experience of working closely with media agencies - planners & buyers; and creative agencies - account teams & creatives.
3. Demonstrable experience of reviewing & gaining stakeholder feedback on creative assets to deliver high-quality communications.
4. Analytical & inquisitive. Proficiency in key digital performance tools & awareness measurement methodologies.
5. Strong attention to detail with a high-performance mindset.
6. Strong written & verbal communication, plus relationship-building skills.
7. Good organisational and time management skills, with the ability to work at pace and manage multiple projects simultaneously.

Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

1. Boots Retirement Savings Plan
2. Discretionary annual bonus
3. Generous employee discounts
4. Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
5. Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
6. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.

What's next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.