Paid Media Executive

Spider Web Recruitment Ltd; Cambridge; Hybrid; GBP 24,000 - 28,000; Full time

Job description

Paid Media Executive – If you're passionate about Paid Media and eager to contribute to a growing company, this is your opportunity to make an impact and grow your career whilst being part of a team that values your creativity!

This company is looking for a Paid Media Executive to join their team in Newmarket, Suffolk on a full-time permanent basis. This is a hybrid role where you will be required to come to the office 4 days per week.

Why them?

They are a digital design and advertising agency that's more than just a business; they're a powerhouse for ambitious companies looking to leave a lasting impact. Situated in the vibrant town of Newmarket, they specialise in creating tailor-made websites and advertising campaigns that resonate with users and drive growth. As a certified Google Partner, they leverage strategy, design, and innovation to help brands across various industries, from startups to established leaders, overcome challenges and achieve their goals.

Fantastic company benefits include:

• Competitive Salary: On offer is a competitive salary of £24,000 - £28,000 per annum, based on experience plus performance bonus.
• Holiday: 28 days holiday including bank holidays (Pro rata for part-time).
• Parking: Free on-site parking provided.
• Employee extras such as: Flexitime.

About the role:

As a Paid Media Executive, you will be helping to drive our digital marketing success. You will lead our Google Ads and Microsoft Ads campaigns, optimising and refining them to ensure maximum ROI. Your role is central to our strategy, providing you with the opportunity to grow alongside the business.

Main duties and responsibilities include:

• Develop, implement, and manage diverse paid media campaigns across Google Ads and Microsoft Ads.
• Continuously monitor and optimise campaign performance with a focus on bids, budgets, targeting, and creatives.
• Conduct in-depth keyword research and utilise audience targeting strategies to ensure campaigns effectively reach their intended audience.
• Implement and manage A/B testing strategies for ad creatives, landing pages, and other campaign elements to maximise effectiveness.
• Ensure accurate tracking and attribution to measure campaign effectiveness and ROI.
• Analyse campaign data and generate performance reports, providing actionable insights and recommendations.
• Use Google Analytics 4 (GA4) and other analytical tools to track KPIs and identify areas for improvement.
• Present campaign performance results to stakeholders, clearly articulating findings and actionable insights.
• Maintain a thorough understanding of Google Ads and Microsoft Ads platforms, including their latest features, best practices, and algorithm updates.
• Work closely with internal teams to ensure campaign alignment with broader marketing initiatives.

About You:

You will have previous experience in Google Ads and Microsoft Ads, coupled with strong analytical skills and a data-driven approach to decision-making. Familiarity with Google Analytics 4 and the ability to communicate complex data in a clear and compelling manner are essential. You should be able to manage multiple campaigns simultaneously while maintaining high-quality performance, as well as have a solid understanding of digital marketing principles and trends.

They foster a supportive environment where your innovative ideas are not just welcomed but celebrated! If you have the relevant skills, attributes, or experience, please apply by forwarding an up-to-date CV as soon as possible. We look forward to hearing from you.

Please check your email inbox and spam/junk mail folder for any email correspondence for this vacancy.

If you require any reasonable adjustments such as access or information in an alternative format, please inform us as soon as you are able so that we can make the appropriate adjustments.

No recruitment agencies, please.