Paid advertising and social media Director - Luxury Beauty

Paid Advertising & Social Media Director – Luxury Beauty

Location: London

Are you a strategic thinker with a passion for luxury beauty and digital innovation? Our client, a leading brand in the beauty and luxury sector, is seeking an experienced Paid Advertising & Social Media Director to spearhead their digital marketing strategy and elevate their online presence.

This is an exceptional opportunity to shape the future of a prominent brand by driving impactful digital campaigns and collaborating across global teams.

Key Responsibilities:

• Digital Strategy Development: Create and implement holistic digital marketing strategies that align with brand goals.
• Advertising Campaigns: Plan, execute, and optimise multi-channel campaigns across platforms like Google Ads, Meta (Facebook and Instagram), TikTok, Snapchat, Pinterest, and Amazon.
• Hands-On Platform Expertise: Directly manage campaigns, provide live shadowing for team training, and ensure best practices across all platforms.
• TikTok Shops Management: Oversee the UK TikTok platform to achieve sales targets through compelling content and advertising.
• Performance Meets Brand Building: Balance reach, frequency, and engagement strategies to drive brand visibility while meeting performance goals across paid, owned, and earned media.
• B2B & E-Retail Collaboration: Work closely with internal teams to boost brand visibility, traffic, and sales across channels.
• Amazon Advertising Strategy: Collaborate with the Brand Marketing Director and Amazon team to deliver innovative ad strategies.
• Social Media Oversight: Manage the brand’s presence on platforms such as Meta, TikTok, Pinterest, YouTube, and Snapchat.
• Content Creation: Partner with internal teams and agencies to produce and distribute engaging digital content.
• Influencer Strategy: Define and execute influencer strategies across organic, paid, and affiliate channels.
• Analytics Proficiency: Utilise tools like Google Analytics and PowerBI to create dashboards, analyse performance data, and optimise campaigns.
• Budget Optimisation: Strategically allocate and manage budgets to maximise ROI, meeting or exceeding KPIs.

What We’re Looking For:

• Proven Expertise: Experience crafting and delivering impactful digital strategies for luxury brands, ideally in beauty or hair care.
• Deep Channel Knowledge: Hands-on experience managing campaigns across Google Ads, Meta, TikTok, Snapchat, and Pinterest. Familiarity with GDPR compliance and shop/web splits is advantageous.
• Agency Experience Preferred: Candidates with agency backgrounds are highly valued for their hands-on campaign implementation experience, particularly in managing budgets, optimising ads, and delivering results for beauty or luxury brands.
• Analytics Strength: Proficiency in Google Analytics and PowerBI, with a focus on creating actionable insights and performance dashboards.
• Resourcefulness: A track record of outperforming competitors, even with tighter budgets.
• Strategic Leadership: A collaborative approach to mentoring and leading teams, ensuring platform optimisation through coaching and shadowing.
• Influencer Alignment: Ability to integrate influencer strategies seamlessly with campaign objectives and KPIs, leveraging both organic and paid partnerships.
• Agency and Client-Side Experience: A versatile perspective gained from working with beauty or luxury clients on both the agency and client side is a plus.

What’s in it for You?

Join a dynamic team and play a pivotal role in shaping the digital marketing future of a luxury beauty brand. This role offers the opportunity to lead high-impact projects and work alongside a passionate, innovative team.

The role offers an excellent base salary, private medical, pension, summer Fridays, product discount plus further benefits.

Hybrid working model with 3 days in their central London office and 2 working from home.