Outbound Sales Executive

Wilmington plc; Cannock; Hybrid; GBP 24,000 - 27,000; Full time

Job description

Company Outline

Job Role: Outbound Sales Executive

Location: Hybrid/Cannock, initially 3 days in office per week

Salary: £24,570 – £26,500 per annum, DoE + up to £10,000 commission per annum

Contract Type: Permanent, Full Time

What We Can Offer You: Hybrid or Remote Working, opportunities for professional development and career progression, a supportive and collaborative working environment

Why Do We Want You?

Phoenix Health & Safety, part of Wilmington plc are seeking a motivated and results-driven Outbound Sales Executive to join our growing commercial team.

The Outbound Sales Executive will be responsible for generating qualified opportunities through proactive outreach to both new and existing clients. This is a highly targeted role focused on identifying Ideal Customer Profiles (ICPs), converting MQLs into SQLs, and booking appointments for field representatives to present tailored solutions.

If you are driven, resilient, and eager to develop a career in sales, this could be the perfect opportunity for you!

Job purpose, tasks and responsibilities

The purpose of the role is to drive top-of-funnel activity through qualified outbound engagement. This role will focus on calling lead-scored prospects, following up on marketing campaigns, profiling accounts using sales playbooks, filling low-capacity courses, and delivering a first-class onboarding experience.

You will be responsible for:

• Outbound Prospecting & Campaign Follow-Up
• Proactively engage with ICP contacts from both new and existing clients.
• Call qualified leads based on HubSpot campaign engagement and lead scoring.
• Move Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) using structured qualification criteria.
• Book appointments for Field Sales Representatives to deliver personalised, consultative presentations.
• Opportunity Profiling & Account Intelligence
• Use playbooks and scripts to surface pain points, needs, and service fit.
• Identify relevant training, consultancy, and compliance needs beyond the initial enquiry.
• Support pre-meeting preparation with insights, challenges, and account context.
• Lead Management & Reporting
• Maintain all interactions and updates in HubSpot.
• Tag leads based on buying signals and handover to Nurturing or Key Account teams as needed.
• Track daily call volume and engagement performance against targets.
• Course Booking & Onboarding
• Support course filling efforts by targeting low-running or priority courses.
• Contribute to achieving minimum 80% capacity per course.
• Assist in onboarding new clients and ensuring smooth handover to delivery

Essential and desirable capabilities

What We’re Looking For

To be successful in this role, you must have:

• Proven experience in outbound, telesales, or appointment-setting roles.
• Comfortable working to high daily call volumes (target: 50 per day).
• Familiarity with CRM platforms, ideally HubSpot.
• Strong verbal communication and objection-handling skills.
• Goal-oriented, resilient, and highly motivated

To be successful in this role, it would be great if you have:

• Previous experience in prospecting, outreach, or market research.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Before you go....

About Us

Phoenix Health & Safety, part of Wilmington plc, is a leading provider of health and safety training and consultancy. We empower individuals and businesses through expert education and support. Our rapid growth makes this an exciting time to join our team!

Click on “APPLY” today!

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.