National Account Manager, Top 4 Grocer

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National Account Manager

Key Purpose Statement:

To drive sustainable growth of the Asahi UK portfolio across Morrisons, working with strategic channel partners to build long term relationships, and deliver joint business plans. With full P&L responsibility, build and develop an insight and category led approach to the channel that will encompass a broad contact strategy with internal and external stakeholders.

Focus on delivering growth plans across the customer through commercial excellence and superior relationships with our key contacts at all levels.

Ensure that a plan is in place that continues to keep AUK's portfolio at the forefront of premium developments with all customers, backed by sound commercial principles and industry leading relationships. Analyse customer's sales data, identifying risks & opportunities turning these insights into National & Regional action plans.

To Support the Director of Sales with the development of commercial strategy and key projects.

Key Accountabilities:

• Full ownership and P&L responsibility
• Planning, development and implementing of key trading strategies within Morrisons including all channels of trade
• Responsible for the development, execution and evaluation of the Morrisons commercial plan (Terms/AI management). This will include ensuring the plan is delivered across all formats in a timely manner to ensure maximum benefit to AUK with a focus on retail execution
• JBP commercial template updated on a weekly basis, while developing commercial insights to improve mix, profitability and value share
• Proactively position AUK as Super Premium champions across all aspects of the Morrisons, bringing the strategy to life with key activations, category management initiatives and a communication strategy
• Own relationships with external Morrisons contacts, develop the contact strategy to deliver commercial plans within brand guidelines, tailored to specific areas of business
• Ownership of customer data relationship, analysing data and insight to shape future plans and target activity. Feedback key insights to Morrisons to shape thinking & plans.
• Effective management of Trade investment to maximise brand building opportunities and PRGM.
• Manage and maintain SKU volume, NPR and GM forecasting across the direct account base.
• Seek new business & brand building opportunities both within the existing account base & new routes to market

Experience Required:

• Experience in dealing with experienced Grocery buyers, regional contacts and other key customer contacts. A track record of superior customer relationships.
• Experience in working with, influencing and leading internal colleagues across different functions.
• Relevant commercial sales responsibility in a successful FMCG business at NAM level
• Understands how money is made; has managed a P&L and has a proven track record of P&L growth & mix management
• Excellent history of negotiations with a proven track record within a results driven culture
• A structured approach to problem solving.
• Structured selling skills combined with strong drive and energy
• Leadership skills, a strong team player with a proven track record of project management and the ability to work cross functionally.
• An individual that has the courage and conviction to not only make considered decisions, but to stand by them.
• Ability to seek out and generate new business.
• Great communication skills supported with a willingness to help drive a successful new business to the UK.

Key Attributes of the Successful Person:

• Ability to motivate & influence others
• Enterprise wide team player
• Analytical thinker with strong commercial acumen
• Dynamic and passionate
• Courage and conviction to stand by decisions that you believe in
• Strong drive & ambition to grow and develop within the business