National Accident Law | PPC Executive

Salary: Competitive
Contract: Permanent
Hours: Full time
Location: Remote - 1 day a month in Kettering

At National Accident Law, the home of National Accident Helpline, we live by our values: We are curious, We are driven, We are passionate, and We are unified. Our people embody these values too. Whether it's helping people to start their recovery journey, supporting our panel of solicitor firms, or working together across departments to achieve results, our people work as one team.

As the most trusted, searched-for, and recognised personal injury brand, we pride ourselves on being the most ethical operator in the claims sector. We take a strong stance against cold calling and cold texting and actively lobby government and regulators to ensure a strict regulatory framework that protects consumers.

Our business and our people share our values, and because of this, we have a culture that is kind, supportive, fun, and inclusive. You can join us too and play your part in making a real difference to our consumers while benefiting from working for a successful market leader.

The Purpose of Our PPC Executive Role:

The PPC Executive is responsible for developing and implementing PPC strategies across Google and Bing to drive quality leads across each of our brands. Supporting the Senior PPC Manager, you will conduct daily performance analysis, manage accounts, budgets, and bid strategies to ensure cost efficiency and optimal lead volumes.

This Is What You Will Be Doing as PPC Executive:

• Develop and execute PPC strategy for the business, ensuring the channel is delivering against volume targets.
• Manage account budgets, bid strategies, and set targets for all activity to ensure spend has clear expectations and a measurable return.
• Monitor and optimise paid search performance, maximising KPIs such as Impression Share, CTR, and ROAS.
• Implement best practice approaches across both brands to ensure the accounts are operating as efficiently as possible.
• Conduct experiments to test new features and strategies within the accounts, constantly taking a test-and-learn approach.
• Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
• Closely monitor competitor PPC activity and use auction insights to drive performance and improve our position within the auctions.

Personal Attributes That Fit This Role and Our Business:

• A minimum of one year experience in a PPC role essential.
• Commercially minded.
• Strong analytical skills with attention to detail.
• Passionate about delivering excellent service.
• Driven to achieve results with strong workload management and prioritisation skills.
• Curious to challenge the status quo.
• Capable of working independently as well as taking a unified approach to collaborating with a wider team on the same goals.
• Proficient in the use of Microsoft Excel.

In addition to a competitive salary, we offer 25 days holiday, a contributory pension and a healthcare scheme with Simply Health. We have regular communication events, yearly award ceremonies and we have achieved Gold standard for Investors in People.

You can find out more about us by visiting our website. We look forward to hearing from you!