Mobile Game Designer - Calmlings at Calm Studios London

About This Role

Join Calm Studios London: A High-Upside, Moonshot Opportunity to Reinvent Mental Health.

We’re building a new, groundbreaking product called Calmlings that fuses mobile gaming and mindfulness. It’s playful, purposeful, and powered by trailblazing tech.

You’ll join our lean and mighty team, working alongside and reporting directly to Calm’s founders, Alex Tew and Michael Acton Smith, at our office in Soho, London.

This is an extraordinary opportunity to build a unique new IP and inspire people of all ages to lead healthier and happier lives.

Why You Should Join Us!

• Start-Up Mentality: Run fast, dream big, and shape the future alongside a close-knit team
• Creative Innovation: Combine entertainment, AI, and mindfulness to rethink mental health
• Office-Based in London: Work side-by-side in a dynamic, creative and collaborative environment

If you’re excited about ambitious opportunities, creative challenges, and making mental health tools accessible to millions, we’d love to hear from you.

Mobile Game Designer - Calmlings

What You’ll Do

As Mobile Game Designer, you’ll shape and drive the gameplay details and development process for Calmlings, a groundbreaking mobile game blending mental health with character-driven gameplay.

You’ll collaborate with Calm’s founders and a world-class team of engineers, artists, and creators to craft enchanting experiences that keep players coming back.

• Design Engaging Gameplay: Imagine, prototype, and refine magical game mechanics and player experiences that captivate and delight.
• Create Compelling Game Loops: Build core loops, reward systems, and progression paths that drive long-term player engagement.
• Lead Product Vision: Help build the creative direction for Calmlings, transforming bold ideas into playable, shippable gameplay.
• Data-Informed Design: Use playtesting, analytics, and player insights to fine-tune experiences and balance gameplay.
• Collaborate Cross-Functionally: Work closely with engineers, artists, and producers to bring ideas from concept to launch.
• Prioritize Well-Being: Ensure the game’s design supports mental wellness, emotional connection, and an inclusive player experience.

Who You Are

You’re a talented, hands-on mobile game designer with the skills to lead design and development of Calmlings and inspire creativity across teams.

• Game Design Pro: 3+ years designing mobile game mechanics, systems, and progression paths.
• Master of Game Loops: Deep understanding of player psychology, progression systems, and habit-forming gameplay.
• Visionary Storyteller: Ability to create character-led experiences that immerse players in the world of Calmlings.
• Data-Informed Designer: Skilled at using player feedback, playtesting, and analytics to perfect the player experience.
• Collaborative Leader: Excellent communicator who can inspire and align engineers, artists, and producers.
• Technical Awareness: Able to partner with engineers to ensure design feasibility and bring ideas to life.

Nice to Haves

• Experience designing subscription-based games or direct-to-consumer (DTC) products.
• Background in mental wellness, mindfulness, or fitness apps.
• Expertise in creating emotionally rich, character-driven gaming experiences.