Midweight Brand Strategist

Langland; London; On-site; GBP 35,000 - 65,000

Job description

BRAND: Langland
Job Function: Strategy
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

Who we are

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

What we believe

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

A passion for craft

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

Overview

Want to join the greatest strategy team in health, one of the most respected teams in the agency, working on some of the best-known healthcare brands around the world? We pride ourselves on the quality of our thinking, we are our clients' second brains, we understand their business, their customers and their patients better than they themselves, we make the complex seem simple, we can craft an elegant strategic story, and we are trusted by our creative teams to bring them inspiring briefs. We are unafraid to ask the tough questions, we have the experience and the tools to help us answer any challenge, we have the smarts to think flexibly for our clients, we know which hills to die on and how to create win win situations, and we always always keep the patient in mind in everything we do.

We are looking for a creative and ambitious midweight brand strategist who thrives on complex challenges, with a proven ability to build trust and communicate effectively with senior stakeholders. Experience in healthcare and pharmaceuticals is essential.

Responsibilities

• Build marketing, brand and creative strategies while demonstrating knowledge of fundamental strategy techniques, types of strategy, basics of insight and tactical planning
• Identify client business problems and look for strategic answers to issues
• Interpret client brand plans and translate these into action plans, developing comprehensive creative strategies based on client needs
• Produce compelling and inspiring insights and briefs
• Keep the creative process on brief and take the client stakeholders along the briefing and creative journey
• Provide strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work
• Manage the creative validation and concept testing process
• Collaborate with scientific strategists, leveraging their insight and deep scientific understanding to build superior evidence based strategy
• Construct customer journey tactical plans across multi-media
• Manage research and insight design, translating data into compelling insights
• Cross tabulate all research and market analysis to formulate objectives
• Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches, market and brand growth statistics and market financial reports
• Confidently sell the planning tools, processes, steps and methods of the agency both internally and externally
• Support the lead strategist in a workshop environment, playing a key role in break out groups
• Track the progression of projects through the strategic planning process, chasing up outstanding or unresolved issues to ensure work is completed on time
• Regularly collate information from the team on progress of work and reports this back to the leadership teams at regular meetings
• Develop and mentor juniors in the team, working well with peers regardless of seniority
• Partner with lead strategist in strategic process and presents at pitch
• Demonstrate influence and diplomacy in written and verbal presentations - both internally and externally facing

Qualifications

This is a midweight role that would be suited to a strategist with proven experience in healthcare and pharmaceuticals (essential).

You should have:

• Working knowledge of brand positioning methodologies
• Understanding of how brands grow as well as the different strategies and tactics used to drive growth
• A deep love of the creative product and value the craft
• Confident presentation skills and ability to actively participate in client meetings
• Solid experience in constructing and running excellent workshops from large to small client teams, particularly brand and communications planning sessions
• Excellence in PowerPoint, and visualisation of concepts and data - can bring to life a compelling strategic story on screen
• Strong writing ability, and understanding of the value in accurate and well crafted PowerPoint presentations

Additional information

Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• "YOU" DAYS - flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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