Media Planning & Insights Specialist

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Sector: Media and Publishing
Role: Specialist
Contract Type: Fixed term
Hours: Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

Media Planning & Insights Specialist
Do you thrive on the prospect of joining a team of Media Planners & Insights Specialists dedicated to supporting Expedia Group`s advertising arm, Media Solutions, through the utilization of 1st and 3rd-party data for media planning? Are you passionate about visualizing data and uncovering patterns to drive effective media strategies? Can you transform data into actionable insights and craft digital campaign strategies tailored for travel advertisers? If you're seeking to be a part of, grow within, and ultimately shape a collaborative, global, and innovative culture deeply rooted in data, the Media Insights & Planning (MIP) team provides the perfect environment and opportunity for you.

What you’ll do:

• Join our Media Insights & Planning team (MIP) within the Media Solution business for expertise in media planning, with a focus on leveraging insights to drive impactful strategies.
• Utilize a blend of creativity and strategic acumen to develop tailored media plans for our partners, with a keen understanding of audience dynamics, touchpoints, and media landscape across various channels including onsite, programmatic, social media, and others.
• Offer exceptional support to our EMEA region and global partners, ensuring their media strategies align with business objectives.
• Foster positive relationships with global Sales teams, guiding them on best practices and integrating insights into campaign strategies.
• Effectively communicate insights derived from booking/search, industry trends, and macroeconomic data to inform and enhance advertising campaign strategies.
• Collaborate closely with team members across NA, LATAM, and EMEA regions to provide pre-campaign and strategic support to our global Sales team.
• Engage in cross-functional collaboration with Analytics, Yield, Operations, Strategy, and Product teams to drive innovation and automation in our systems, tools, and processes, enabling more efficient media planning and sales operations.
• Act as a representative of the MIP team in cross-functional initiatives across Media Solutions.
• Lead efforts to understand partner business objectives and develop solutions to drive their advertising strategies forward.

Who you are:

• Experience working in a data-driven, analytical environment where insights drive strategic decisions, particularly within the realm of media planning.
• Alternatively, experience in ecommerce, tech, digital marketing, or business consultancy roles. Or, experience in the travel industry, specifically in digital marketing and ecommerce, including roles at Online Travel Agencies (OTAs).
• Demonstrated ability to thrive in a fast-paced environment, effectively prioritizing tasks and collaborating with cross-functional teams.
• A strong passion for transforming data into actionable insights and crafting compelling narratives to inspire ideas and decisions, both internally and externally.
• Motivated by problem-solving and adept at uncovering solutions through cross-functional collaboration and data analysis to enhance business effectiveness and efficiency, ultimately driving revenue generation efforts.
• Proven track record of excelling in project management for key business initiatives, including Objective and Key Results (OKRs), process design changes, and the development and implementation of data visualization tools tailored for media planning.
• Keen interest in staying updated on the latest trends in travel, technology, business, ecommerce, marketing, and leadership, particularly as they pertain to media planning strategies.

Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group`s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you`re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.