Media Planner

ZipRecruiter; London; Hybrid; GBP 45,000 - 80,000; Full time

Job description

Job Description

Are you a B2B Integrated Go-To-Market Planner (Management/Director level) who comes from a B2B marketing agency background, with excellent integrated campaign or GTM experience developing and delivering multi channel campaigns that include media, ABM, brand, content, digital and data?

Are you keen to make an impact for the one of a global leading B2B marcom agency that works with some of the world’s well known B2B tech clients, where you will create unique integrated B2B marketing programs?

The role is based in London - 2 days in London office/WFH split.

ROLE PURPOSE

Reporting to Regional Planning Leadership and collaborating closely with account management, strategy, media, digital, content and creative teams, you will design and deliver integrated B2B marketing programs that drive demand and campaign impact across EMEA and NAM regions.

KEY RESPONSIBILITIES

• Act as a strategic partner to all teams, contributing to the development of insight-led solutions that span the full marketing funnel.
• Build multi-channel programs that align content, media, ABM, and digital to drive demand and engagement through the buying journey.
• Develop audience segmentation, buyer personas, and journey maps based on industry, role, pain points, and buying behaviour.
• Use data, research and analytics to inform and optimise marketing programs, surfacing insights and measure impact.
• Leverage performance data, intent signals, and market insights to inform targeting, messaging, and channel mix.
• Ensure GTM plans support both marketing KPIs and sales enablement needs, aligning client sales and marketing teams.
• Mentor and support junior planners and team members across the GTM function.
• Contribute to agency thought leadership and planning discipline development through participation in industry forums, events, or training sessions.
• Work to support data permeating the work especially in media, but increasingly across all disciplines to both show full funnel performance and support insight development. This could include areas such as decisioning through data, reports or QBR among others.
• Build alliances with publishers, technology partners, vendors and other external parties that will support improving our outcomes.
• Collaborate with Account and Growth teams to support programs/solutions development for prospect outreach as well as growth of existing clients.

REQUIRED SKILLS & EXPERIENCE

• Minimum of 6 years' experience in B2B marketing, agency, or consultancy environment with integrated campaign or GTM experience.
• Experience in developing out full GTM approach covering strategy, commercials, marketing and messaging.
• Proven ability to work across marketing functions (media, content, data, ABM, digital) to deliver unified GTM plans.
• Strong planning, strategy, or program development background with a hands-on approach to cross-functional collaboration.
• Excellent client-facing and communication skills, with the ability to present plans and influence stakeholders.
• Experience managing multiple projects or planning streams simultaneously in a fast-paced environment.
• Comfortable working with performance data and translating insights into actionable recommendations.
• Track record of supporting or leading planning for multi-market or complex accounts is a plus.

If this B2B Integrated GTM Planner is you, please do share your latest CV to [e-mail] so we can set up a confidential intro chat to discuss this opportunity in more detail.