MarTech Activation Lead - UK & Northern Europe

Kenvue; High Wycombe; Hybrid; GBP 45,000 - 75,000; Full time

Job description

Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.

Job Description - MarTech Activation Lead - UK & Northern Europe (2507033495W)

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours.

This position is based at our High Wycombe office (hybrid working policy). Kenvue have announced a planned move of offices to Reading, Berkshire in Q1 of 2026. Please note that this role will move locations along with this office move.

The MarTech Activation Lead Northern Europe is responsible for ensuring our Priority Brand-Market Combinations (PBMCs) derive maximum value from our platform and product capabilities to drive mental & physical availability and deliver superb consumer and HCP experiences. This role involves understanding market-specific needs, driving Technology product adoption, and fostering strong relationships to promote user adoption, satisfaction, and retention for our Global MarTech capabilities including brand websites on Digital Experience Platform (DxP), Customer Relationship Management (CRM), Marketing Resource Management (MRM), Digital Asset Management (DAM), Product Information Management (PIM), Customer Data Platform (CDP), Digital Health products etc.

Key Responsibilities

1. Business Stakeholder Management:
   • Support the Global MarTech capability lead in creating & maintaining stakeholder map.
   • Build and maintain strong, long-lasting end-user relationships.
   • Act as the primary point of contact for end-users, addressing their needs and concerns related to how to get the most out of the technology, best practices, and tips and tricks.
2. Product Adoption and Usage:
   • Accountable for the adoption of MarTech products in your markets and brands, ensuring communications to your stakeholders are personalized and aligned to their business partner needs.
   • Lead training sessions and office hours to support end user adoption.
   • Monitor and analyze product usage data to identify trends and areas for improvement.
   • Work with Super Users or capabilities leads to action on insights shown in data and reporting.
   • Develop strategies to increase product adoption and engagement.
3. Project Management:
   • Triage and prioritize new demand requests, based on business impact.
   • Support business stakeholders with requirement gathering and asset preparation.
   • Manage high-priority projects in your markets, coordinating different teams involved and tracking timeline, risks and dependencies.
4. Expanding and Scaling:
   • Work closely with the product team to drive scaling and expansion of the products.
   • Develop and execute strategies to reduce churn and increase business impact.
5. Feedback and Improvement:
   • Gather and document end-user feedback to inform product development.
   • Collaborate with the central team to prioritize and implement user-driven enhancements.
6. User Onboarding and Training:
   • Develop and deliver onboarding programs to new users. Adapt centrally provided training materials for local/regional relevancy, ways of working, and local language to drive consistent guided experience and feedback mechanisms.
   • Provide ongoing training and support to ensure clients can effectively use our products.
   • Participate in hypercare periods after new product launch or large-scale feature enhancements/integrations to ensure smooth adoption of new capabilities.
7. Reporting and Analysis:
   • Prepare and present reports on product usage, user health, and other key metrics.
   • Use data to make informed decisions and recommendations.

Qualifications

What we are looking for

Required Qualifications

• Minimum of 6-8 years of experience in a customer success, account management, or similar role, preferably in a SaaS or agency environment.
• Bachelors Degree or Equivalent in Marketing, Business, Technology or related field.

Skills:

• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Familiarity and working knowledge in MarTech products and data analysis tools, for example websites, mobile apps, Salesforce Marketing Cloud, Aprimo, Salsify, TreasureData, Google Analytics, Content Management Systems (CMS).
• Ability to manage multiple projects and priorities effectively.

Primary Location

Europe/Middle East/Africa-United Kingdom-England-High Wycombe

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.