Marketing Specialist - Events & Communities (12 Month FTC)

Boston Consulting Group; London; On-site; GBP 100,000 - 125,000; Full time

Job description

Marketing Specialist - Events & Communities (12 Month FTC)

Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do
Position Overview:
(Please note that this is a 12 month Fixed Term Contract Role!)
The Marketing Specialist sits within the LAB Events, Communities and Alumni team, reporting to the Senior Manager team lead.

The role will be focused 45% on alumni events, relationship excellence, programme management. The remaining 55% will cover client community programmes and events, alongside wider UK events. Occasional travel is a requirement for this role.

What will you do:
As a successful candidate, you will work closely with the Senior Manager - Alumni, Events & Communities (line manager) in executing and measuring the success of alumni engagement and client community events programmes which directly respond to LAB’s commercial priorities and showcase the best of BCG to our alumni and client audiences across our three offices – with a particular UK focus. You will support these activities by:

1. End-to-end event delivery, including invites, venue sourcing, devising briefing decks, coordination and logistics.
2. Devising content and topics to include in event delivery and post-event communications.
3. Supporting relationship excellence of alumni and client community audiences.
4. Coordination of key alumni initiatives including internal and external communications.
5. Take a data-led approach by using it to inform programme management, maintenance and reporting.
6. Alumni and client research and lead generation.
7. Stakeholder engagement:
   Build, nurture, and maintain relationships with alumni and clients across functions and industries.
8. Effective, timely communication with senior and internal stakeholders across functions and industries.
9. Event planning and delivery:
   Strong project management skills in event planning, coordination, logistics and delivery.
10. Manage end-to-end Invitation and RSVP process.
11. Developing target alumni and client lists using CRM and run BCG ‘approval processes’ and respecting GDPR.
12. Venue and supplier sourcing and liaison.
13. On the day event support including registration, greeting alumni/organisers as needed.

Data support and maintenance:
Ongoing upkeep of alumni data in CRM (e.g. Microsoft Dynamics), (activation of leavers and tagging).
Event tracking, reporting and analysis.

Communications:
Liaison as required across the global BCG marketing function (e.g. with subject matter experts, editorial team, counterparts in other countries etc.).
Managing additional ad hoc mailings when required.
Actively working to identify and disseminate both internal and external best practice.

Please note this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

What You'll Bring
4+ years' experience in marketing/events/alumni relations coordinator role.
Fluency in English – both oral and written.
Strong project/event management skills.
Excellent writing skills.
Proficiency in using Microsoft Power BI, Microsoft Engage, Marketo, Adobe Photoshop, a plus.
Strong communication skills, resourceful and creative.
Able to work in a fast-paced, complex environment, ready to jump in with solutions to problems and run with them.
Being a team player.
Staying organized, communicative and making progress amidst a high volume of complex projects and stakeholders.

Who You'll Work With
BCG’s Marketing & Communications team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda and partner with management to engage with our key audiences through tools such as global thought-leadership publications, earned media (working with Media relations team), alumni outreach, recruitment marketing, and social media.

In this role, you’ll work with:

• BCG Alumni & Clients
• LAB MDPs and both global and local topic experts
• LAB Marketing & Communications Team
• LAB Careers Team
• Global Marketing & Communications teams
• Wider network of London office and LAB system staff

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer.

(Click here)(https://careers.bcg.com/global/en/e -verify) for more information on E-Verify.