Marketing Specialist

About the Role

We are looking for a Marketing Specialist with a strong background in website design, maintenance, and digital performance. You will be responsible for managing and optimising web presence, ensuring seamless user experiences, and driving online revenue growth.

This role requires a mix of creative web design skills and technical expertise, along with experience in Google Ads, PPC, and Analytics to improve marketing performance.

Key Responsibilities

Website Design & Management:

• Maintain and optimize websites, ensuring functionality, speed, and responsiveness.
• Use web tools (e.g., CMS platforms, SEO tools) to enhance user experience and conversions.
• Manage website backend platforms such as WooCommerce, Shopify, or Magento.

Technical & Digital Marketing Expertise:

• Demonstrate knowledge of website backend functionality (e.g., product listings, payment gateways, integrations).
• Implement SEO best practices and CRO (conversion rate optimization) strategies.

Google Ads, PPC & Analytics:

• Manage and optimize Google Ads/PPC campaigns, driving high ROI.
• Analyze Google Analytics data to track website performance, user behaviour, and conversion rates.
• Use insights to inform marketing decisions and improve lead generation and eCommerce sales.

Requirements:

• Proven experience in website design, management, and backend platforms (WooCommerce, Shopify, Magento, etc.).
• Strong understanding of digital marketing strategies with hands-on experience in Google Ads, PPC, and Analytics.
• Ability to demonstrate real-world results in improving website performance and revenue.
• Experience with SEO, conversion tracking, and A/B testing.
• Strong analytical skills and the ability to translate data into actionable insights.
• Knowledge of HTML, CSS, or JavaScript is ideal