Marketing Scientist

EF Recruitment; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job description

Our client is an exciting Global SaaS organisation with a multimillion-dollar marketing spend. They are seeking a dynamic Senior Marketing Scientist for a 6 month contract with a strong possibility of becoming a permanent position. Hybrid role with 2 days a week in their superb offices in Victoria, London.

Skills

1. 5+ years experience in a corporate marketing role
2. Advanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting
3. End to end Media Mix Marketing (MMM) ownership experience
4. Experience leading a team of marketing analysts / marketing scientists
5. Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platforms

Duties

1. Design and execute marketing campaigns based on data-driven insights to increase customer acquisition, retention, and overall ROI
2. Evaluate campaign effectiveness, adjusting strategies as necessary to achieve desired outcomes
3. Gather and analyze data from various marketing channels, including digital advertising. This will involve the use of SQL/Python to access and lead the MMM process
4. Work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings
5. Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics

Benefits

1. 6 months contract leading to permanent position
2. Hybrid role
3. Global organisation
4. Free Breakfast