Marketing Planning & Performance Manager

Job Description

You have a solid analytical background and a passion for driving marketing planning and implementation? Use your analytical approach to support the Retail Marketing Team to deliver truly impactful campaigns which are targeted towards a broad range of shoppers!

Core Responsibilities

This role manages the day to day investment tracking processes within the Retail Experience & Marketing team within LEGO Retail. The role supports the Marketing Planning and Performance Director and Senior Manager in delivering strategic commercial and marketing plans with budget recommendations based on data and insights. The responsibilities include:

Marketing budget management

1. Ensure the marketing budget is in line with defined annual commercial plan and priorities.
2. Manage day to day investment tracking and submission cycles including month end close (MEC), marketing planning (MP) submissions & process changes.
3. Partner with Finance to ensure day to day budget processes and submissions are delivered.
4. Partner with marketing budget owners across LEGO Retail to ensure budget is properly managed and tracked in relevant tools. Ensure actualisation of campaigns budgets.
5. Provide updates to senior leadership.

Investment planning

1. Support the budget planning and management process for in year/Y+1 (ICP), aligning marketing budget allocation with annual commercial plan priorities.
2. Support management of the marketing innovation pot.
3. Partner with central Marketing functions to drive increased investment integration across the wider LEGO Group business and provide a LEGO Retail point of view on centralized tools and processes.

Marketing effectiveness

1. Support the marketing effectiveness omni-channel agenda ensuring continuous optimization of the full funnel marketing mix according to business needs.
2. Provide input into key milestones/initiatives throughout the year including MG Reviews, Contribution Model/MMM, Gap-to-Target etc.
3. Support team with campaign evaluation, measuring the success of marketing efforts.
4. Own ad-hoc strategic projects.

Play your part in our team succeeding

This role sits in the Retail Experiences & Marketing (REM) function of the LEGO Retail organisation. LEGO Retail is the owned and operated retail arm of the LEGO Group, responsible for LEGO Brand Retail Stores (LBR) and LEGO.com. This role reports to the Director, Marketing Planning and Performance and sits in the Global Retail Marketing function. It works closely with all Marketing teams across LEGO Retail including Go-To-Market, Regional teams, Visual Merchandising and Retail Experiences.

This role will represent LEGO Retail within the wider LEGO Group Markets & Channels Central Marketing team.

Do you have what it takes?

We are looking for a candidate with solid experience in marketing and commercial planning, who can effectively coordinate and support budget preparation while managing marketing planning data in an analyst role. The ideal candidate has the ability to process and interpret large data sets, ensuring accuracy and efficiency in reporting. A highly collaborative team player with strong communication skills in English, they bring positive energy, a can-do attitude, and a passion for marketing. Attention to detail is crucial, as is the ability to navigate complex planning processes while working closely with stakeholders. While a background in finance, accounting, or economics can be beneficial, it is not a requirement for this role.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

1. Family Care Leave - We offer enhanced paid leave options for those important times.
2. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
3. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
4. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
5. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
6. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Join the LEGO team today.