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Marketing Planning Manager

TN United Kingdom

Stratford-upon-Avon

Hybrid

GBP 35,000 - 55,000

6 days ago
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Job summary

An established industry player is seeking a Marketing Planning Manager to enhance their audience-led marketing strategy. This role involves collaborating with marketing agencies and internal stakeholders to drive impactful campaigns that resonate with audiences. You will support the annual marketing planning process, ensuring strategic alignment across all channels while managing key relationships. If you are passionate about integrated marketing and want to contribute to a mission-driven organization, this is an exciting opportunity to make a real difference in the fight against cancer.

Benefits

Generous benefits package

Flexible leave allowance

Discounts on travel and technology

Gym membership

Generous retirement plan

Qualifications

  • Strong understanding of paid media channels and integrated campaign planning.
  • Excellent project management and communication skills.

Responsibilities

  • Support annual marketing planning with objectives and budgets.
  • Consult with agencies on paid marketing campaigns for alignment.
  • Analyze campaign results and optimize activity for efficiency.

Skills

Paid Media Channels

Project Management

Media Planning

Communication Skills

Budget Management

Stakeholder Management

Job description

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Client:

Cancer Research UK

Location:

Stratford, London w/ high-flex (1 - 2 days per week in the office)

Job Category:

Other

EU work permit required:

Yes

Job Reference:

fdf9feba5543

Job Views:

4

Posted:

28.03.2025

Expiry Date:

12.05.2025

Job Description:

MARKETING PLANNING MANAGER

Reports to: Senior Marketing Strategy & Planning Manager (Paid Media)

Hours: 35 hours per week (we are open to Compressed Hours / Flexible working patterns)

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact us at 020 3469 8400 as soon as possible.

Interview date: We will be interviewing as soon as we find suitable applicants so please apply as soon as possible.

Interview process: Initial Competency based interview with second stage and task.

Please note: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who shares our vision, someone like you.

We have an exciting opportunity for a highly organised marketeer to join Cancer Research UK's Marketing Planning Team to play a key role in supporting our audience-led marketing strategy and planning function. Using your integrated marketing expertise, you will take a centralised view across our marketing, audiences, channels, and performance to ensure all activity is insight led, balanced, well-timed and has maximum impact. This is your chance to support the delivery of high profile and impactful campaigns, helping to bring everyone closer to our purpose, transforming Cancer Research UK into an influential and impactful force in society, inspiring audiences to help us beat cancer.

You will act as a central point to consult closely with marketing agencies and internal stakeholders on campaigns and activity to ensure optimal strategic alignment and fully integrated planning. You will also support the annual marketing planning process in setting overarching marketing objectives, key performance indicators, forecasts, and budgets, translating these into an all-channel strategic brief for the cross-portfolio marketing plan, alongside campaign briefs. To be successful you must have a strong understanding of fully integrated end-to-end marketing campaigns and enjoy working with a range of stakeholders across a wide variety of projects.

What will I be doing?
  1. Supporting the annual marketing planning process in setting overarching marketing objectives, key performance indicators, forecasts and budgets; translating these into an all-channel cross-portfolio marketing plan.
  2. Consulting with agencies and internal teams on paid marketing campaigns and activity to ensure optimal strategic alignment and fully integrated campaign planning across audiences, channels and products.
  3. Working closely with the Commercial and Operations function to support the end-to-end marketing workflow including managing key stakeholder and agency/supplier relationships.
  4. Working closely with the Marketing performance team and wider marketing teams to gather actionable insight and learnings from past campaigns.
  5. Analysing campaign results, evaluating performance against targets while spotting opportunities to optimise activity, innovate and increase efficiency.
  6. Taking a future-facing view of marketing trends and developments as well as competitor activity, the consumer landscape and data insight to ensure Cancer Research UK's marketing and communications stay ahead of the curve and are data and insight driven.
What skills are we looking for?
  1. Strong understanding of paid media channels; Audio Visual, Out Of Home, Digital with a particular focus on Paid Search and the role of the different channels in integrated campaign planning. You will also have experience working in an Agency environment.
  2. Excellent project management and communication skills with experience of managing and improving priority workstreams involving multiple teams and stakeholders.
  3. Media planning expertise and experience delivering multi-channel marketing campaigns across a broad portfolio.
  4. Experience of leading communications to manage and motivate suppliers and agencies to drive maximum value from relationships.
  5. Relevant experience of building positive working relationships and influencing others and working effectively as part of a matrix team.
  6. Commercially aware with budget management experience.
  7. Awareness of direct marketing channels and their role in the end-to-end marketing journey.
What will I gain?

Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that's impressive.

In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.

Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.

We don't forget people have lives outside of work too and so we actively encourage a flexible working culture.

Our work - from funding cutting-edge research to developing public policy - will change the world. It's exciting to be part of our team.

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.

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