Marketing Operations & CRM Manager (London, United Kingdom, Paris, France or Berlin, Germany)

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

Figma's International Marketing leads all elements of the marketing mix in local languages, and we are looking for an expert and proactive Marketing Operations & CRM Manager to help us scale. They will lead email deployments and database growth across EMEA, Japan, APAC, and LATAM and support the team by driving, optimizing, and reporting on multilingual CRM campaigns. We are seeking a great teammate for the first Marketing Operations & CRM role at Figma internationally. In this position, you will work closely with the HQ-based Marketing Operations Centre of Excellence and play a crucial role in analyzing our customer and user database, targeting, benchmarking, conducting growth experiments, and optimizing processes.

What you'll do at Figma:

• Improve and implement international marketing database requests for personalized communications and continuous campaign rollouts in EMEA, Japan, APAC, and LATAM. Own the request and deployment processes, create audience queries and advise on segmentation, set up deployment sprints, ELAs, templates, and partner with regional marketers on content to create standard processes for user communications.
• Own and project lead the end-to-end execution and reporting on multilingual evergreen nurtures and be accountable for campaign contribution to conversion, ARR, and the number of campaigns and experiments per quarter.
• Act as the key MarTech and Lead Scoring guide internationally, both proactively resolving practical queries and strategically advising on our MarTech stack, as well as staying up to date on Global Lead Scoring approaches and KPIs.
• Be responsible for the international database as a channel, collaborating closely with regional marketing managers and 3rd party partners, including SEO, Paid, Content, and Marketing Operations agencies and suppliers, ensuring that both Demand Generation and Sign up targeted campaigns are built with CRM distribution in mind.
• Report on the overall growth of the database, ARR influence of CRM channels, and communicate database experiments and learnings to the wider International and Global marketing teams.
• Proactively highlight database engagement signals, create hypotheses on marketing campaigns’ success, and conduct feature, product, content, and event email engagement analysis through user behavior reporting.
• Collaborate with Global XFN partners (Marketing Operations, Tech & Systems, Demand, Analytics & Data, Brand, Business Operations & Strategy, Sales Operations, Events, Paid Marketing) to ensure a high standard and speed of execution of International database campaigns. This role will lead the International Email calendar and collaborate to seamlessly integrate multilingual sends with existing lifecycle and global comms, while focusing on efficiency and optimization.

We’d love to hear from you if you have:

• 7+ years of demonstrated ability in marketing operations, customer marketing, lifecycle marketing, database management, CRM management, or similar roles, with a proven track record working with either demand generation SaaS, product-led growth, or self-serve business model.
• 2+ B2B marketing experience, working with a Sales organization.
• Experienced project manager, able to influence XFN partners. A great teammate and confident communicator.
• Deep technical knowledge of marketing tools, systems, and data flows: with experience with Hubspot, Marketo, SFDC, Customer IO, or other tools.
• Expert solid understanding of HTML and CSS for email.
• Data analytics experience: database segmentation & target lists creation, reporting, and analysis.
• High Google Sheets or Excel proficiency and Analytics platform experience: e.g., Mixpanel, Google Analytics.
• Ability to showcase the value of database marketing campaigns.

While it’s not required, it’s an added plus if you also have:

• Data analytics stack, query, and dashboard creation: e.g., SQL, Tableau, Google Data Studio, Power BI. Experience with Marketing Data Warehouses: e.g., Snowflake, Google Big Query.
• Data visualization experience, and experience of structuring and communicating metrics-based hypotheses and assumptions.
• Conversion Rate Optimization expertise.
• Previous experience in brand marketing or copywriting within data-focused or technological aspects of Digital Marketing, for instance. Paid Acquisition, AI Marketing, Affiliate Marketing.
• Growth Marketing Owner approach, curious about providing users and customers with the highest quality messaging that helps them achieve more with Figma.
• Agile or Scrum Certification.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location.
• Enabling closed captioning on video conferencing.
• Ensuring all written communication be compatible with screen readers.
• Changing the mode or format of interviews.

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