Marketing Officer in New Alresford)

Ad Warrior Ltd; New Alresford; Hybrid; GBP 28,000 - 30,000; Full time

Job description

Marketing Officer

Location: Alresford (Required to work across the railway) (Occasional WFH)

Hours: Permanent Full Time 40 hours per week (with 30 minutes paid break) 5 days over 7. Regular weekend, evening and holiday working will be required.

Salary: £28,000 - £30,000 per annum

The Watercress Line is a heritage steam railway operated by award-winning volunteers and supported by paid staff, bringing smiles to faces through the beautiful Hampshire countryside for 50 years. It is a not-for-profit organisation funded predominantly from its train operating revenues, and supported by a charity, the Watercress Line Heritage Railway Trust.

We are looking to recruit an innovative, enthusiastic Marketing Officer to support in all aspects of our Marketing strategy to enable the railway to deliver the income targets agreed by the company. In this role, you will assist with a wide range of tasks using an effective range of marketing communications.

Key Responsibilities

1. Creation and delivery of marketing campaigns
2. Support with the planning and delivery of both acquisition and retention campaigns, using a broad range of marketing channels and techniques, both on and offline
3. Website management
4. Support all online marketing activities alongside managing the website content.
5. Assisting with delivery of the eMarketing strategy and managing the website performance.
6. Social Media management
7. Social media management across all platforms, mostly Facebook, X, Instagram, and YouTube; creating and scheduling content whilst monitoring success and responding to comments, messages, and reviews.
8. Monthly social media reporting
9. Customer Service
10. Collating customer feedback and responding to any customer concerns taken directly or via other sources such as Tripadvisor, social media, etc.

Person Specification

You will have knowledge of:

1. Marketing principles and techniques, with good commercial awareness and a thorough understanding of market segmentation
2. Knowledge of website content management systems and eMarketing tools (Google Analytics, Google Search Console, Google Data Studio, Google AdWords, Looker Studio, Mailchimp)
3. Social Media scheduling tools such as Buffer and Later

You will have the ability to:

1. Be resourceful and creative, with an ability to solve problems and provide innovative and practical solutions
2. Be confident, personable, and engaging with our visitors
3. Be methodical, with high attention to detail with excellent proof-reading skills
4. Be organised and able to work successfully under pressure, managing multiple priorities to meet deadlines

Relevant Experience and Requirements:

1. Solid experience working in a marketing-based role
2. Proven experience working and reporting on digital media, particularly social media platforms (Facebook, Instagram, X, and YouTube)
3. Experience working with ecomms, including preparing and sending E-shots
4. Experience of working with volunteers would be advantageous

Other Requirements

1. Hold a current driving licence and have your own transport
2. Able to work bank holidays and weekends as required
3. A DBS check may be required

Benefits

1. Discounted mainline travel after one year of service
2. Discounts for our railway events, catering, and retail
3. Employee Assistance Programme for free personal, legal, emotional, and financial support.

To Apply

If you feel you are a suitable candidate and would like to work for the Watercress Line, please proceed through the following link to be redirected to their website to complete your application.

Apply Here