Marketing Manager - Twinkl ESL

Location: Fully remote from anywhere in the UK or hybrid/office-based from Twinkl HQ, Sheffield.

Annual Salary: £31,500+ (DOE) per annum pro rata

Hours of work: 37.5 hours per week (flexible working hours around core UK hours, 10am-2pm)

Contract: Permanent

Line Manager: Samantha Reeve

Recruiter: Charlotte Harris

What is Twinkl?

Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey. Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach. Twinkl ESL supports English language teachers around the world, from Japan to Mexico. We create resources designed for teachers teaching kids, teens and adults English as a second language.

The Role

We are looking for a fast-paced, go-getting, and creative marketeer who will thrive on the challenge of taking Twinkl’s ESL marketing - with a focus on campaign planning, influencer marketing, email marketing and social media - to the next level of awesomeness to ensure every single ESL teacher knows about Twinkl ESL.

Responsibilities & Key Performance Indicators

You’ll be responsible for owning the ESL marketing strategy from planning to execution and reporting. You will drive growth from social media, email marketing, influencers and partnerships, external advertising opportunities and driving brand awareness amongst ESL teachers around the world (with a focus on countries where English is not the first language). As a direct result of your ambitious and creative marketing actions, you will increase referrals, sign-ups, and conversions.

• You’ll oversee the running of Twinkl ESL's main educational brand channels on Facebook, Instagram, TikTok and YouTube.
• You will co-ordinate with the Pinterest marketing team to grow our Pinterest account.
• You’ll oversee and support Twinkl ESL’s influencer marketing and ambassador programme.
• You’ll ideate, source, and manage local brand partnerships and collaborations.
• You’ll ideate, coordinate, create, execute, track, and report on seasonal and topical social media marketing campaigns ensuring each campaign hits its KPIs.
• Communicate and report back on campaign and strategy performance and provide insights for future campaign development.
• Using internal and external data sources, you’ll analyse data to inform your marketing actions daily.
• You’ll be responsible for delivering month-on-month and year-on-year increases in referrals, sign-ups, and conversions from your marketing actions and the actions of your team.
• Analyse campaign performance data and leverage insights to optimise strategies and maximise ROI.
• You’ll oversee our email marketing strategy, managing newsletters to our audience of over 600,000 teachers in 166 countries, and maximising downloads and conversions from emails.
• You’ll manage a marketing assistant to support you in the daily running of social media accounts and executing marketing campaigns.
• You’ll join a hard-working team of Twinkl ESL members based in South Korea, Spain, South Africa, Poland and Portugal, and work alongside Twinkl team members in the wider international team.

You’ll Work Closely With The Following People

• Samantha Reeve - Global ESL Segment Manager
• Janet Clift - Global ESL Production Manager
• Asiya Bakirova - Global ESL Marketing Assistant

This exciting, fast-paced marketing role involves strategic planning and reactive work as you pivot and respond to the market's needs.

To succeed in the role, you will have a combination of the following:

• 3-year marketing degree from an accredited University
• Minimum of 2 years experience in a professional marketing role with increasing responsibility
• Proven experience in a senior product marketing role with a focus on both digital and products.
• Strong background in developing and executing product marketing strategies and integrated campaigns.
• A strong focus on understanding and addressing customer needs and preferences.
• Ability to lead and inspire a team, manage stakeholders, and influence decision-making.
• Strategic thinker with the ability to translate business goals into effective product marketing strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Deep understanding of the education sector and the digital marketing landscape.
• Proficient in using marketing analytics tools and platforms to measure campaign performance and ROI.
• Creative mindset with a passion for innovative marketing approaches.
• Strong analytical skills with a passion for data-driven marketing decisions.
• Project management proficiency with a focus on delivering impactful activations.
• Team management and leadership experience.
• Social media savviness - TikTok, Instagram, Facebook, Pinterest, LinkedIn - you must LOVE social media marketing and be able to jump on every trend and opportunity. You will currently run multiple thriving social media channels.
• A commercial thinker who is comfortable taking calculated risks and being held accountable for successes and failures.

We Want To Talk To You If You

• LOVE marketing and education and have the experience to go with it!
• Thrive in a fast-paced environment where targets drive your actions.
• Efficiently prioritise your workload, so all tasks are completed by deadlines.
• Are positive, optimistic, and thrive working within a close-knit, global team.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme.
• Seasonal events.
• Referral scheme.
• Cervical and Prostate screening.
• Company sick pay after 3 months of service.
• After probation - cycle-to-work scheme.
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.