Marketing Manager - Strategic Partnerships (14 month FTC) - Start January 2025

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Marketing Manager - Strategic Partnerships
(14 month FTC) - Start January 2025
Location: London, UK.

About Argus

Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,400 staff, Argus is an independent media organisation with 30 offices in the world's principal commodity trading hubs.

Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.

Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women's network. Our core values are Excellence, Integrity, Partnership and Inclusivity.

What will you be doing?

In this role, you will lead marketing activities with Argus' portfolio of 3rd party data partners/redistributors. You will build strong relationships with each partner, identifying opportunities for joint partner target markets, value propositions and go-to-market strategies. Working closely with Product and Regional Marketing colleagues you will develop and execute tactical marketing campaigns to grow Argus' footprint across key market sectors. In this role you will need to be innovative and challenge our way of thinking, to inspire both marketing and sales to succeed.

This is a new position due to our growth. You will be able to bring your best practices and to drive your ideas in collaboration with the teams across our global business. S/he will work closely the VP Global Partnerships and the wider partnerships team.

Key Responsibilities

• Identify and understand the opportunities and overlaps with each partner in order to maximise Argus' reach.
• Develop strategic marketing plans for each partner which align to our sector and regional priorities.
• Oversee the implementation of the marketing strategy for each partner, working closely with global and regional marketing colleagues to deliver joint partner marketing activities that build our brand and deliver high quality sales leads.
• Create strong and engaging collateral, training aids and sales enablement tools to provide to the partner sales teams to help them sell Argus better.
• Develop the cadence of direct communications with key partners and build deep and lasting relationships.
• Identify new data partners in the energy transition space and nurture new relationship to help drive awareness to our coverage of these emerging markets.
• Work with Partners to develop jointly branded customer success stories that highlight the companies' value proposition.
• Own reporting for partner activities, ensuring key stakeholders are kept well informed, while analysing campaign data to seek improvements in sales lead conversion rates to revenue capture.
• Collaborate and coordinate with other functional departments within marketing such as regional, creative and technology in order to project one shared marketing voice.
• Establish efficient working relationships with key internal teams: Global Partnership Relations, Product Marketing, Regional Marketing, Global Sales, Business Development, Editorial.
• Responsible for managing allocated marketing budget, adhering to established marketing processes, generating new ideas, being the brand ambassador for partner collaborations.
• Develop an understanding of the competitive landscape and engage with internal stakeholders to best position the value of Argus' offering.
• Demonstrate nimble work habits whereby you seize upon fast-breaking market trends or movements to produce timely and topical marketing campaigns.

What we're looking for in you

• Have strong channel partner marketing experience, with proven experience of B2B marketing, preferably in commodity markets, or information services; international marketing experience is an advantage.
• Strong understanding of the process for identifying joint partner target markets, value propositions and go-to-market strategies.
• Have worked closely with senior partner leadership teams to develop strategies and sales tools that support joint partner programs and sales pipeline.
• Have a strong command of the English language and an appreciation for the written word; excellent English written, and communication skills are a must.
• Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies.
• Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
• You are self-directed to continuously adapt to achieve strategic goals.
• Have high attention to detail and produce quality work in a timely manner.
• Are willing to work with people at all levels of the organization-from the CEO to the interns.
• Thrive on building substantive internal and external relationships, working as part of a team and continuously learning.
• Are excited to solve problems from start to finish, identify causes, recommend solutions, and implement.
• Believe in Passion, Integrity, Excellence and Results.

Success Metrics

• A consistent flow of partner marketing activity
• Messaging and content repurposing
• Marketing contributed revenue pipeline
• Pipeline acceleration impact (e.g. sales/prospect adoption, engagement, conversion, velocity)
• Database growth/health
• Internal customer satisfaction
• Partner utilization of sales materials to support buyer conversations/interactions

Organizational Interlocks

• Global Partnerships
• Product Marketing
• Regional Marketing
• Digital/Content Marketing
• Business Development
• Sales Enablement
• Sales Operations
• Marketing Operations

Requirements

• Minimum 5 years related B2B channel partner marketing experience, ideally with commodity markets experience
• Able to navigate a complex environment involving stakeholders in various business functions and regions
• Able to balance the desires of the stakeholders with the needs of the Argus business and marketing objectives
• Commercially driven and ambitious to prove the ROI of marketing campaigns
• Complex project management experience
• A bachelor's degree in a related field (preferably in marketing)
• Metric driven and can draw insight from complex marketing data to feed into marketing strategies
• Pragmatic and good at building strong relationships across multiple teams, including with sales, business leaders and with content experts
• Ability to effectively communicate marketing strategy plans to leaders and stakeholders
• Strong written communication and analytical skills
• Others: energetic/positive, good communicator, detail and result oriented, planning and management skills, readily adaptable to changing market and organizational requirements, customer focussed, and goal/results oriented

What's in it for you

Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

• Competitive salary
• Group pension scheme
• Flexible working environment
• 25 days holiday (pro-rata)
• Extensive internal and external training

For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions

By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.