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An innovative company in the healthcare sector is seeking a Marketing Manager to lead the charge in building marketing strategies for regulated health therapy products. This role offers the unique opportunity to shape the UK marketing model while driving patient demand through effective online marketing methods. With a focus on consumer and B2B marketing, you'll leverage your digital savvy to enhance brand positioning and amplify customer acquisition efforts. Join a rapidly growing organization poised for an IPO, where your marketing expertise will play a pivotal role in transforming patient care and therapy solutions. This is a chance to make a significant impact in a dynamic and rewarding environment.
Job Description
Marketing Manager – Regulatory Health Therapy Products/Pharmaceutical
To £70,000 + benefits, bonus, and share options
London HQ, up to 2 office days pw.
Our client is in the business of specialist medical cannabis care and therapies, supplying controlled/regulated products to online pharmacies and private physicians for prescribed patients, in partnership with the NHS, private hospitals, and clinics (including their own) throughout the UK. Key markets such as Germany are also part of wider current growth and distribution as the business services the patient demand with changing legislation in Europe.
With significant financial backing and continued profitable growth, the Board is now preparing for an IPO flotation in 2025. Led by an impressive, handpicked sales and operations leadership team, the journey to the top with online prescription concepts for patients is now on. There is no denying this latest innovation in medicinal supply is set to transform the world of healthcare. This organisation has already launched its brands, with a reputation as the highest producing organic, pure, and ethically uncompromised product. This £50m business is looking to expand its model and patient universe at pace to keep up with demand.
This role is the first of its kind, requiring demonstrable experience in building marketing methods, tools, and strategy for the organisation, especially in an online environment. The role requires knowledge of the fundamentals of great consumer marketing principles as well as a level of technical literacy in digital tools, with a passion for customer acquisition strategies (CRM). The vision is to build significant patient demand through greater awareness and retention. With this responsibility comes a huge amount of autonomy and opportunity to carve out the UK marketing model as your own.
We are looking for credible marketing experience and knowledge of consumer or B2B marketing, particularly where customer acquisition is the focus. Someone who understands every aspect of building a plan, launching it, and amplifying social organic conversion for various patient platforms, including growing their own specialist clinics, GPs, and online dispensing pharmacists.
You will be a highly operational, digitally savvy marketer, preferably from healthcare or therapeutic medicine, certainly with experience in regulated brands and products. Your experience should come from a credible career track record in all aspects of the consumer digital revolution. You will lead a brand in its entirety to enhance positioning to existing and targeted new audiences.
Typical of a high growth and ambitious business, the pace is ferocious, and the focus is on making things happen while scrutinising the cost of everything to ensure shareholder funds are spent to maximum benefit.
This is undoubtedly one of the most exciting new categories in patient prescription and therapy healthcare right now; your marketing passion and experience will be put to the test. The rewards will be, both career and personally, highly motivating.