Marketing Manager - Part Time

Animal Trust; Ellesmere Port; Hybrid; GBP 30,000 - 50,000; Part time

Job description

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We are looking for a strategic, forward-thinking Marketing Manager to lead and deliver a robust marketing strategy. This role will help educate clients on how we can help them and their pet by driving brand visibility through multi-channel campaigns and meaningful partnerships. You will ensure our brand is consistently positioned as a trusted, high-quality provider; whether to consumers or B2B partners such as referring practices. You'll also work with our Recruitment lead to raise our profile as an employer and pioneer recruitment campaigns to support our growth.

This is also an exciting opportunity for someone passionate about automation and emerging technologies. We're looking for a candidate who can partner with our technology manager and digital marketing specialist to pioneer the use of AI and marketing automation tools to streamline campaign delivery, enhance client engagement, and scale our marketing efforts in line with Animal Trust's growth in existing and new surgeries.

Animal Trust Vets

Animal Trust is a social enterprise helping over 100,000 pets per year with a mission to provide accessible, high-quality veterinary care to all pets. With a growing network of surgeries and a commitment to care over profit, we are seeking a talented Marketing Manager to elevate our brand and engage with communities across the UK.

Key Responsibilities

Marketing Leadership

• Develop and execute marketing strategy: Design and deliver a comprehensive marketing plan aligned with organisational objectives, including client acquisition, retention, and brand awareness.
• Brand positioning: Champion a consistent and compelling brand message that reinforces Animal Trust as a trusted, high-quality provider and social enterprise. Raise our profile with pet owners and build B2B awareness for referrals and Pet A&E services.
• Market research & competitor analysis: Monitor market trends, customer behaviour, and the competitive landscape to inform and evolve the marketing strategy.
• Multi-channel marketing: Deliver integrated marketing efforts across digital (PPC, email, social), print, in-clinic materials and website content.
• Partnership & community engagement: Forge partnerships with other aligned organisations to grow our impact and community involvement.
• Support for new surgery openings: Plan and execute tailored marketing strategies to launch new practices, ensuring successful community awareness and client acquisition.

Innovation & Automation

• Marketing automation & AI integration: Champion the use of AI-driven tools and marketing automation to deliver personalised campaigns, enhance client engagement, and drive operational efficiency.
• Client engagement strategies: Leverage data and digital tools to proactively engage with existing clients, build loyalty, and promote care options through smart, targeted communications.

Budgeting & Financial Management

• Marketing budget allocation: Manage and optimise the marketing budget across all channels to ensure cost-effective delivery and maximum impact.
• Performance tracking & ROI analysis: Collaborate with the Digital Marketing Specialist to evaluate campaign performance, using data to adjust tactics and improve outcomes.
• Spend optimisation: Continuously assess and refine budget allocation for PPC, email marketing, and traditional advertising based on campaign results and ROI.

Key Skills & Experience

• Proven experience in a marketing leadership role, preferably within healthcare, veterinary, or consumer-facing sectors.
• Strong interest in automation, AI technologies, and data-led marketing strategies.
• Demonstrable success in creating and delivering strategic marketing plans.
• Excellent communication and stakeholder engagement skills.
• Ability to interpret data and apply insights to improve campaign effectiveness.
• Experience managing marketing budgets and ROI-focused decision-making.
• Familiarity with CRM systems, marketing automation platforms, and analytics tools.

Job Particulars
Hours: Part-time role, 3 days a week, 24 hours.
Location: Hybrid role (Ellesmere Port Head Office preferred for office location, but consideration given for based at another Animal Trust Location).

Benefits:

• 6 weeks holiday, including bank holidays.
• Performance related bonus scheme.
• Private Health Care, 52 Weeks sickness benefit and free Employee assistance program - awarded after 1 years service.
• Enhanced maternity and paternity package.
• Contributory pension scheme.
• Staff Discount.
• Store Discount via Vivup.
• Access to counselling support including mental health, financial and life counselling after 12 months of service.
• Cycle to work scheme/ EV company car scheme.
• Refer-a-Friend bonus.