Marketing Manager - Lifestyle & Active

Frasers Group; London; On-site; GBP 35,000 - 65,000

Job description

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Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission - we are building the worlds most admired and compelling brand ecosystem.

Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

1. Think without limits - Think fast, think fearlessly, and take the team with you.
2. Own it and back yourself - Own the basics, own your role and own the results.
3. Be relevant - Relevant to our people, our partners and the planet.

Are you ready to join the Fearless?

Job Description

This unique and exciting role is to be part of a fast-growing category within the wider Frasers Group. There will be a focus on the 18montrose fascia as we look to re-launch the brand both digitally and through physical retail spaces with a store on Regent Street, as well as FLANNELS as it pivots further into the Active category. This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead and enjoy real autonomy and make a personal difference from the day you step in the business.

Working with the Group Head of Marketing and Head of Lifestyle Brand Partnerships (alongside key commercial stakeholders), this opportunity is for a fearless leader to drive the Lifestyle and Active categories. You will have the scope to shape marketing campaigns with brand partners, devise strategies as to how brands show up across 18montrose & FLANNELS using your marketing and industry expertise and with that in mind, create and implement solid offline & online marketing plans that speak to our ever-evolving consumers. This will be coupled with solid brand building activities will be deployed to drive long term brand health.

As part of the Marketing team, you will be the brand guardian for 18montrose as well as FLANNELS Active, and your work will inspire the wider marketing and commercial teams.

Key Responsibilities:

• Be the marketing expert for the Lifestyle and Active brands and categories within the wider marketing team. Understand ranges, brand history, future strategies and upcoming collections to ensure clear integration to 18montrose and FLANNELS campaigns and on-point execution across channels. Develop and maintain strong marketing relationships with partner brands marketing teams.
• Lead the seasonal marketing calendar ensuring all channel teams have assets, information, and guidelines to deliver effective campaigns across their respective channels. Identify and tap into key cultural moments that shape the industry and position the brands at the forefront of culture and relevance.
• Deliver the marketing strategy and objectives for the Lifestyle & Active divisions to drive category, brand and commercial growth, aligned to Commercial objectives.
• Be the link between brands, communities and subcultures. Have a good understanding of upcoming and established figures in the creative spaces, including artists, musicians and collaborators. Establish relationships with key industry figures to create organic collaborations.
• Lead on campaign briefs to ensure business and brand objectives are translated into compelling creative campaigns. You will attend shoots (where applicable) to ensure appropriate content is captured and fit for purpose.
• Partner and work cross-functionally with key channels such as Commercial, Content & Campaign Creation, Social, Retail, PR/Talent and E-Commerce to ensure alignment and seamless implementation of marketing campaigns and messaging.
• Ensure brand "buy-in" and associated investment is brought into each campaign to maximise brand extension moments within campaigns by proactively pitching to brand partners and identifying commercial opportunities. You will prepare all necessary presentations for brand pitches.
• Using data and analytics to review and report and assess performance of all campaigns. Ensure all campaigns are delivered and reported on in a timely manner, on budget and that all key learnings are shared with key stakeholders in the business.
• Partnering with commercial teams to act as the conduit between Marketing and Commercial. You will attend the key appointments with strategic brand partners to ensure relationships and knowledge are maintained and disseminated throughout the business.
• You will also be able to dissect the cultural, fashion and competitor landscape to identify opportunities and trends in the market for Frasers Group to maximise upon.

Qualifications:

• Extensive marketing experience gained within the fashion lifestyle and/or retail sector (4 years+).
• A degree is preferable but not essential. We are looking for solid experience in the industry and experience creating and implementing strategic plans with creative flair.
• To be culturally aware and know of what's going on within the macro environment. With that you will have an unrivalled love of the Lifestyle & Active categories, Streetwear and new brands making waves.
• To hold strong relationships with brands across the industry.
• Excellent digital & online marketing knowledge.
• To be a natural leader with the ability to inspire and to always bring the team with you.
• Strong communication and people skills.
• Experience managing teams and budgets.
• Flexibility and enthusiasm, with the ability to work under pressure and sometimes to tight timelines, always maintaining a professional attitude.
• Exceptional organisational and prioritisation skills, showing remarkable attention to detail whilst also being results-driven.
• Excellent English written and verbal skills.
• To be open to travel (where required).
• Valid working rights for the UK.

Additional Information:

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 - By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions

Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare:

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.