The Basics
Company HQ:
London, Ontario
Salary:
TBD
Work Location:
London, Ontario
Start Date:
TBD
Type of Work/Status:
Full-time; Salary
Reports to:
Amanda Wolfe, VP Marketing
DBetter. Work Better. Be Better.
At tbk, we lead brands to their next:
Their next brand that delights their customers and helps them acquire the right ones.
Their next marketing website that generates more of the right business.
Their next campaign that leads people with ease to connect with them.
Their next launch strategy that drives new expansion.
Their next backend platform that makes business easier and better.
And the same for brands, we lead tbk’ers to their next:
Your next opportunity to meet with some of the world’s best clients.
Your next chance to show a team of the best what you’re capable of.
Your next moment to focus on your career without sacrificing your personal life.
Your next ability to grow your career with senior mentorship and coaching.
Be your next at tbk.
tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It’s no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.
Why Work at tbk?
Group Benefits
Health & dental
Fridays Off in the Summer
Paid fun in the sun
Autonomy
Culture of trust & ownership
Above Market Compensation
Competitive salaries and a quarterly bonus program
Flexible Work Schedule
Root hours
(10:00 a.m. – 3:00 p.m. EST)
Team Spirit
Social events & team building
Career Advancement
Professional development,
mentorship & promotions
Work from Anywhere
Hybrid work models
Furry Coworkers
Pet-friendly office & support
for large vet bills
About The Role
About tbk
tbk is a leading digital agency specializing in creative marketing and technology solutions that deliver measurable results. We help businesses grow by blending strategic thinking, creativity, and technical excellence.
We are seeking a versatile Marketing Manager & HubSpot Specialist to take ownership of marketing initiatives while also supporting our HubSpot CRM clients. This role offers a chance to work across diverse projects, collaborate with cross-functional teams, and make a significant impact on our clients’ success. Please note that HubSpot experience is a requirement for this role and applicants will be required to complete a skill assessment.
What You’ll Do
As the Marketing Manager & HubSpot Specialist, you will:
- Strategic Marketing Leadership:
- Develop and execute comprehensive marketing plans for clients across a range of industries.
- Ensure all campaigns align with business objectives and deliver measurable outcomes.
- Client Collaboration:
- Act as the main point of contact for client accounts, providing strategic recommendations and regular updates.
- Lead client meetings, presenting performance reports and actionable insights.
- Campaign Development and Execution:
- Plan and manage multi-channel campaigns, including digital advertising, content marketing, SEO, and social media.
- Create compelling marketing assets and collaborate with design and content teams to bring campaigns to life.
- Data-Driven Optimization: Monitor campaign performance, analyze data, and refine strategies to optimize results.
- Conduct advertising health checks and collaborate with teams to implement necessary adjustments.
- HubSpot Expertise: Utilize HubSpot Marketing Hub to
- create and optimize email campaigns, workflows, and lead nurturing programs.
- Support sales enablement by leveraging HubSpot Sales Hub (preferred) to develop tools and automations that align with sales and marketing efforts.
- Build and maintain segmented lists to ensure highly targeted and personalized campaigns.
- Budget and Timeline Management:
- Oversee project budgets and timelines, ensuring campaigns are delivered on time and within scope.
- Review and approve media budgets, ensuring efficient allocation and accurate pacing.
- Innovation and Efficiency: Stay ahead of industry trends, introducing innovative approaches to improve performance.
- Collaborate with internal teams to enhance workflows, processes, and overall efficiency.
Skills Required
We’re looking for someone with:
- Marketing Experience:
- 3+ years of experience in marketing management, preferably in an agency or fast-paced environment.
- Proven success in planning, executing, and optimizing multi-channel marketing campaigns.
- HubSpot Expertise:
- Proficiency in HubSpot Marketing Hub (essential) and familiarity with Sales Hub (preferred).
- Experience creating and managing workflows, email campaigns, and automations.
- Technical Knowledge:
- Solid understanding of SEO, paid media, email marketing, and social media marketing.
- Experience with analytics platforms like Google Analytics and HubSpot reporting tools.
- Communication and Leadership Skills:
- Strong client-facing communication and presentation skills.
- Ability to lead meetings, provide strategic direction, and collaborate effectively with cross-functional teams.
- Analytical Mindset:
- Ability to interpret marketing data, identify trends, and make data-driven decisions.
- A problem-solver who can adapt strategies to meet KPIs and business objectives.
- Other Skills:
- Exceptional organizational and time management skills.
- Thrives in a fast-paced environment.
About tbk
tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.
Realize your potential with a rewarding career at tbk.
Melissa McInerney
CEO & Chief Creative Officer, tbk
“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!”
Our Hiring Process
As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.
We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.
Equal Opportunities:
tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.
tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.