Marketing Manager, Home Buying & Ownership (12 months)

NatWest Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

Join us as a Marketing Manager in Home Buying & Ownership

• This is a valuable opportunity which will give you the chance to use and develop your creative marketing and communication skills, as well as your project campaign and management skills.
• You’ll be responsible for delivering home and life insurance marketing activity, from creative development and campaign management to final execution.
• Joining our collaborative and influential team, you'll operate in a fast-moving, enterprising environment and gain great visibility.
• You’ll work from home some of the time, but you’ll also spend a minimum of two days a week working from the office.
• We’re offering this role for 12 months.

What you’ll do

As a Marketing Manager, you’ll be developing and delivering the marketing strategy and plan for home and life insurance, working closely with key stakeholders to deliver direct marketing campaigns. You’ll also work closely with key stakeholders in digital marketing to develop and deliver creative campaigns to achieve our overall commercial objectives. We’ll also look to you to understand campaign performance and drive continuous improvement through test and learn to achieve commercial objectives.

You’ll also be:

• Managing campaign development to make sure these deliver against the brief.
• Approving content to make sure it complies with our creative strategy and principles.
• Building strong relationships with key delivery partners, both internal and external, to ensure you deliver data-led, optimised and integrated campaigns.
• Collaborating with other teams to ensure multi-channel integration on relevant campaigns.
• Liaising with digital, performance media, and marketing delivery teams to make sure all campaigns are optimised across all channels.

The skills you'll need

To succeed in this role, you’ll need a track record of creative excellence and agency management experience along with relevant experience in campaign strategy through to delivery, in a client or agency role. You’ll also have an understanding of external insurance regulations and their impact on the customer and marketing strategy.

You’ll also demonstrate:

• Significant experience of direct marketing techniques.
• Solid marketing experience in a large matrix organisation.
• An understanding of the critical elements of brand management.
• Experience of influencing effectively and stakeholder engagement.
• An understanding of digital strategy and implementation.
• Strong budget management experience.