Marketing Manager – French Speaking - Healthcare

WHO WE ARE:

CloserStill Media runs over 80 market-leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in the UK, Europe, USA and Asia.

Our portfolio includes some of the fastest growing, and often award-winning events including the London Vet Show, Cloud Expo Europe, Data Centre World, The Pharmacy Show, Learning Technologies, DevLearn and The Dentistry Show.

We are the envy of the events sector with over 60 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020!

We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.

WHO WE ARE LOOKING FOR:

Are you a native French-speaking Marketing Manager, looking for the opportunity to drive your marketing career forward? Are you creative, curious, quick thinking, and outrageously organised? If so, read on:

The purpose of this role is to help produce and deliver the marketing strategy for the leading and largest Pharmacy event in Paris, working across the full marketing mix, nurturing and developing a small team, and promoting the events to French delegates and exhibitors.

THE ROLE:

• Work in partnership with the Group Marketing Manager, Marketing Director, Event Director and the wider team to develop and implement the marketing strategy for the event, promoting it both to French speaking delegates and exhibitors.
• Execute the marketing campaign with support from the Marketing Executive(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria.
• Manage the creative and design process for marketing materials e.g. update and develop existing materials and create new collateral in line with the marketing strategy.
• Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
• Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
• Collaborate with partners to promote the event and drive registrations.
• Regularly review marketing plan, response rates, KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
• Implement targeted and effective paid media campaigns with support from the digital team.
• Oversee and execute community-building and social media strategies that drive engagement, interaction, and brand affinity and could improve the audience experience.
• Manage marketing budgets, and purchase orders, and liaise with Finance on reporting requirements.
• Database management, list management, and development with the support of business intelligence and data teams.
• Provide accurate and timely reporting of key marketing statistics and forecasts.
• Manage all planning and execution of the registration process for visitors/delegates.
• Responsible for the delivery of all delegates, visitors, and attendee revenue generation, plus the development of attendee/delegate pricing strategies and reporting.

ABOUT YOU:

• Must be a native French speaker, with exceptional writing skills.
• Ability to produce creative and well-thought-out marketing plans.
• Ability to manage multiple projects and deliver them on time and within budget.
• Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing, and marketing automation software).
• Knowledge of data protection regulations and experience of ensuring compliance in relation to email marketing/data sharing with third parties.
• Ability to identify search words / key terms to be used in data segmentations based on industry knowledge.
• Experience in devising and implementing digital marketing strategies and campaigns.
• Solid knowledge and experience utilizing digital marketing tools (e.g., Google Analytics, Google Ads).
• Commercial acumen to develop sales-led marketing initiatives.
• Ambition to develop your marketing career.
• Have something to teach us about social and digital marketing.
• Get on well with people from all walks of life (and the ability to network and make new friends).
• Hold grace under pressure.
• Exceptional attention to detail - in the events world little things matter.
• Flexibility to accommodate extended working hours as needed around key show times.

WE DO NOT OFFER SPONSORSHIP FOR THIS ROLE

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.