Marketing Manager For Social Media

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend-setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.

We're a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service, and fun.

Our success comes from our people - they make the difference. We're all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Role Purpose:

To understand trends, customers' needs and deliver effective and engaging marketing communication through Social Media, in line with business objectives and strategy. The primary objective is to drive awareness for Superdrug and acquire new customers through Social Media that results in an increased level of engagement and loyalty online.

A typical day in this role includes:

1. Leading and managing the social media strategy for Superdrug main social channels and local store pages including, but not limited to Facebook, Instagram, Twitter, TikTok, and Snapchat.
2. Creating the content strategy for Superdrug main social channels in line with commercial and business objectives.
3. Monitoring and reporting social media performance through various tools.
4. Providing guidance to stores' social channels and producing bespoke content.
5. Leading social marketing projects within the business.
6. Conducting industry research and trend spotting.
7. Managing social media competition strategy.
8. Supporting all commercial categories across channels.
9. Collaborating with the Own Brand & Exclusive team.
10. Managing, reviewing, and challenging the performance of external agencies.
11. Coordinating with Superdrug stakeholders.
12. Working with suppliers on social media events.
13. Line management of the Social Media Marketing Assistant, Executive, and Social Media Apprentice.
14. Managing budget, costs, and income for all Social Media platforms.
15. Exploring and building commerce capabilities within existing social media platforms.

This job is a good fit for you if:

• You understand, love, and enjoy the ever-evolving world of Social Media.
• Enjoy creative work and creating content.
• Love discovering and keeping up with trends.
• Love working with big brands in a fast-paced retail environment.
• Enjoy analyzing data to constantly review what works in social media.
• Enjoy building strong working relationships and motivating teams.
• Enjoy planning and organizing social-led projects.
• Love managing a team.

What you'll need:

• Significant experience in social media marketing within a fast-paced retail environment.
• A very good understanding of social media principles.
• Hands-on experience in a creative field with experience in content creation and management.
• Experience in understanding commercial goals and strategies.
• Good understanding of social media trends in health and wellbeing.
• Experience in managing a team.
• Experience in handling multiple projects.
• Strong analytical skills.
• Ability to influence at all levels.
• Strong interpersonal skills.
• Excellent attention to detail.
• Excellent communication skills: written and verbal, including presentations.
• Confident and energetic.

Here's what's in it for you:

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays).
• 2 staff discount codes for yourself and a family member or friend.
• 30% discount on Superdrug Own Brand Products.
• Hybrid working patterns available.
• Company pension matching and bonus.
• Wagestream - a money management app.
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop, and Three UK.
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer.
• Unrivalled Learning and Development programmes.

Come and be part of something special.

Hours: 37.5 | 9.00am - 5.30pm.