Marketing Manager - Content & Digital

Department: Marketing

Location: Leeds

Description
We are looking for a Content & Digital Marketing Manager to join the wider Marketing and Business Development team on an 18-month fixed-term contract, to support the business across our offices in Leeds, Manchester, Cambridge and Halifax.
Appleyard Lees is a group of dynamic intellectual property specialists operating at the intersection of technology, creativity and commerce.
We serve an international client base of high-growth start-up companies, multinational global innovators, prestigious research institutions, and the world's most famous brands. Our clients operate across all industries – green innovation, food, sports & leisure, medical devices, biotechnology, automotive, aerospace, software, computing, AI – among others.
We are looking for a results-focused, creative marketer with a passion for what they do – someone who is creative and innovative and who desires to help a growth-focused business realise its goals in both domestic and overseas markets.
Our marketing and business development team design and execute a range of activities, and often work closely with our technical professionals. Days are varied, punctuated by exciting – and sometimes, amazing – wins and successes. We observe, dream, query, challenge, invent, experiment, test, refine, advise, and inspire our business to realise its big ambitions.

Key Responsibilities

• Lead the creation of our annual, research-based flagship marketing report
• Devise, create & distribute other marcomms content including articles, podcasts, digital mailings
• Manage social media channels & create content
• Manage CRM (HubSpot) database & work with the team to ensure contacts are recorded, maintained, tagged, and fed into appropriate marketing campaigns
• Manage firm-led external client events
• Manage legal directory submissions processes & relationships with legal directory representatives
• Line management responsibilities

Skills, Knowledge, and Expertise

Required skills

• Degree qualified in Business, Marketing, PR, Journalism or a similar
• Experience working in professional services, preferably within the legal sector
• Experience managing a team
• Experience with campaign and social media management & reporting
• Content development and distribution via digital marketing platforms & social media
• HubSpot – database and content management
• Search engine optimisation and general website best practices
• Ability to manage several competing interests at once
• Ability to interact and gain the confidence of senior stakeholders including partners

Desirable skills

• Previous experience working in the intellectual property sector
• WordPress content management platform experience
• Experience working with a partnership

Benefits

We pride ourselves on being small and friendly enough for you to get to know everyone – but big enough to offer you great career prospects. At Appleyard Lees you won't feel like a number or just another cog in the wheel, we understand everyone is individual and offer a friendly and supportive place to work and learn.

• 34 hour working week
• Agile working
• 25 days annual leave + bank holidays
• Voucher on your birthday and Christmas
• Annual salary review
• Life assurance
• Healthcare cash plan
• Social outings - summer party, Christmas party and more
• Charity events