Marketing Manager CC/IA

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At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

Position Overview

The CCIA Marketing Manager for Beckman Coulter Diagnostics is responsible for managing and executing product strategies within Europe. This role requires a deep understanding of market dynamics, customer needs, and competitive landscape to drive product success and achieve business objectives.

This position is part of the Europe Marketing department located across Europe and will be fully remote. At Beckman Coulter, our vision is to relentlessly reimagine healthcare, one diagnosis at a time.

You will be a part of the Europe Clinical Diagnostics Team and report to the Senior Marketing Manager of Clinical Diagnostics responsible for leading product marketing in Europe at Beckman Coulter. If you thrive in a dynamic environment and have a passion for innovation and want to work to build a world-class IVD organization—read on.

Key Responsibilities

In this role, you will have the opportunity to:

• Develop and implement comprehensive marketing strategies for new product launches and existing product lines, using LEx principles and methodologies, and conduct Voice of Customer (VOC) to identify trends, customer needs, and competitive landscape.

• Utilize customer insights to define value propositions, target segments, and key messaging for products and develop tailored messaging that effectively communicates the benefits and unique selling points of the products to the intended audience, ensuring alignment with overall marketing and business strategies.

• Develop accurate sales forecasts by analysing market conditions, competitive landscapes, and sales data for new and existing products while continuously monitoring market trends to adjust forecasts and strategies accordingly.

• Own and manage the product lifecycle from commercialization to end-of-life, ensuring alignment with business goals and customer needs, and lead the communication of product strategies, plans, and performance to all internal stakeholders.

Essential Requirements

The essential requirements of the job include:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred) with proven experience in product marketing within the industry of 5+ years.

• Excellent analytical skills to interpret data and inform marketing strategies, and strong strategic planning and project management skills to develop and execute effective marketing strategies.

• Excellent interpersonal and communication skills to develop and maintain relationships with key customers, gather and analyse customer feedback, and influence commercial teams to identify opportunities for product growth and market expansion.

• High level of initiative, self-motivation, and the ability to work independently and collaboratively in a fast-paced environment.

Travel, Motor Vehicle Record & Physical/Environment Requirements

• Flexibility and willingness to travel as needed (approximately 25% overnight travel).

• Must have a valid driver’s license with an acceptable driving record.

Preferred Qualifications

It would be a plus if you also possess previous experience in:

• Exhibit meticulous attention to detail and a strong commitment to delivering high-quality work.

• Possess strong problem-solving abilities and a creative approach to addressing challenges.

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.