Marketing Manager (Campaigns)

ITV; London; On-site; GBP 40,000 - 80,000; Full time

Job description

The Role

The role

This role sits in the M&E Marketing team and plays a vital role developing upper funnel marketing campaigns which drive business KPIs across Broadcast and Streaming.

The Marketing Manager will be responsible for developing bold and impactful campaigns leveraging our brand and priority content, in order to drive upper funnel marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched by millions every day.

The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, forming an agile, matrix team (POD) to develop best in class campaigns rooted in consumer insight. A close working relationship with commissioning and production teams will also be vital, building marketing's reputation and ensuring hero content is leveraged to maximise effect.

A passion for both creativity and effectiveness will be key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.

Main responsibilities

• Work with the Head of Marketing Campaigns to understand the role that upper funnel campaigns can play in driving our priority 'consideration' outcomes.
• Create the strongest foundations for priority campaigns by constructing best in class campaign briefs rooted in insight about the content, brand, audience, market and culture.
• Work with colleagues in Media, Creative, Delivery and Publicity, forming an agile, matrix team (POD) to develop priority campaigns from inception through to final analysis.
• Build strong relationships with the ITV genre commissioning teams, working with them to ensure content 'ammunition' is utilised to maximum effect.
• Work with the Marketing Insight team to ensure the latest audience and market insights are embedded in all campaign briefs and that campaign tracking is in place to ensure the impact of all activity can be understood.
• Ensure that all campaign learnings are captured and used to inform future activity, constantly striving to maximise the impact of all marketing investment.
• Work closely with the Brand team to ensure all marketing activity delivers against our brand positioning and tone of voice.

Skills you'll need (minimum criteria)

• Strong evidence of the ability to develop and lead large scale, creatively impactful cross-media campaigns which spark and maintain conversations, excite audiences and ultimately drive business outcomes. From insight gathering and brief building, through to delivery and PCA.
• Highly experienced at leading large scale paid media campaigns across outdoor, radio, TV, print, social and digital channels.
• Collaboration skills focused on matrix ways of working, understanding how to work with peers to create best in class marketing activity.
• Evidence of ability to analyse trends and data to understand viewer behaviour and create marketing activity which reacts to these insights.
• The ability to respond in-flight to feedback, and react in an agile manner to inevitable challenges that arise.
• Evidence of ability to build strong stakeholder relationships, able to influence effectively and robustly defend a proposed approach, including through the use of data to support rationale.

Other things we're looking for (key criteria)

• Strong communication skills with the ability to clearly articulate insights, concepts and creative feedback and excite others about your ideas and plans.
• Understanding of all types of media, including experience in ATL and BTL marketing techniques.
• Knowledge of the UK TV marketplace and ITV's position within it, including the latest changes in viewing trends and content discovery.
• An outcome-focused mindset with an understanding of how to measure the impact of marketing activity.
• A passion for continual improvement and presenting learnings and marketing effectiveness.