Marketing Manager

Job Description - Marketing Manager (HOT0B13R)

Job Number:

HOT0B13R

Work Locations:

Hilton London Wembley, Lakeside Way, Wembley HA9 0BU

WELCOME TO A WORLD OF OPPORTUNITIES AT THE WORLD'S #1 BEST WORKPLACE, AWARDED BY GREAT PLACE TO WORK & FORTUNE. What makes Hilton Wembley unique is the sense of belonging and teamwork shared throughout all our departments. This hotel is the #choiceofchampions – one day we are busy looking after a family on vacation visiting London, the next day a world-famous sports team or music artist. But every day we are busy creating lasting memories.

A WORLD OF REWARDS

• Free and healthy meals when on duty
• Grow your Career!
• Personal Development programmes designed to support you at every step of your career
• A chance to make a difference through our Corporate Responsibility programmes
• Team Member Travel Program: discounted hotel nights plus 50% off Food and Beverages
• Guest Experience Day: 1 night stay with breakfast per year
• Team Member Referral Program
• High street discounts: with Perks at Work
• Holiday: 28 days including bank holidays (increasing yearly to up to 33 days)
• Discounted dental and health cover
• Discounted Parking: £2 per day at Red Car Park
• Modern and inclusive Team Member’s areas

A Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives, and relevant marketing activities relating directly to our hotel. The role will be responsible for the marketing, social media, and e-commerce function for Hilton Wembley.

This position holds responsibility for content on all online channels – brand and 3rd party, ensuring that content is accurate, up to date, and appropriate for the market aimed at driving business and conversion; the effective and efficient use of e-marketing and traditional marketing that directly supports the commercial objectives of the hotels.

This position reports to the Commercial Director and supports the delivery of the commercial targets and budget for the hotels.

ONLINE RESPONSIBILITIES:

Manage all online activities for the hotels (including our Food & Drinks venues, Conference & Events space, and Guestrooms), ensuring all special promotions are loaded and available with appropriate lead-in times and that all information is kept accurate and up to date, reflecting the image of each hotel.

Ensure monthly checks are carried out on main external booking websites ensuring that all content is accurate, up to date, and highlights the unique selling points of each hotel and current promotions.

Ensure monthly checks are carried out on all Hilton Worldwide tools ensuring hotel content is relevant and up to date at all times.

Ensure PIM pack of each hotel is relevant and up to date at all times.

Liaise with Regional Marketing for joint marketing/promotional opportunities and ensure that the hotel complies with all agreed central and regional marketing activities that are relevant to the hotel's commercial strategy.

Ensure all live Social Media pages for each hotel are up-to-date and that reviews and conversations are being followed and replied to.

Monitor local business websites and report on any new hotel developments.

Build fruitful relationships with local venues and partners, reviewing event listings and including links to websites to advertise our bedroom rates.

OFFLINE RESPONSIBILITIES:

Work with the London regional marketing/eCom/Brand teams to ensure that the physical appearance of the hotel is as per Hilton brand standards, supported as appropriate by collateral and merchandising.

Ensure strict compliance to brand standards in all artwork/graphic design/logos etc.

Manage all aspects of print production, receipt, and distribution with effective use of flyers, e-marketing, and all other forms of communication.

Proof-read and vet all written materials for external customer use, ensuring a high quality is achieved, before submitting for final approval.

Oversee the consistency of all hotel communication tools in terms of design, copy, colour, and adherence to brand standards.

Submit weekly report summarizing activities carried out and planned activities for the following week.

Participate in monthly CFMs (Commercial Focus Meetings) and lead the marketing conversation and agenda.

OTHER RESPONSIBILITIES:

Establish excellent open communication with all operational teams and other department heads throughout the hotel.

Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty, and partnerships teams.

Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships, and online marketing.

Excel at being an effective team player to all corporate, regional, and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude.

What are we looking for?

College degree in Marketing or Hotel Management and / or Experience of working in a similar marketing position in the hospitality sector.

Proven knowledge of creating, leading, and managing projects to tight deadlines.

Understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams and stakeholders.

Developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management, and reporting.

Demonstrated ability to interact effectively with various levels of management.

Outstanding communication skills in all areas of writing, listening, and speaking English.

Proficiency in Microsoft Office applications, project and time management.

Ability to influence others in key situations whilst maintaining positive relationships.

Demonstrated self-starter with excellent attention to detail.

Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge.

It will be advantageous in this position if you demonstrate the following capabilities and advantages:

Previous experience of working in a marketing role or another commercial role in the hotel industry.

EVERY JOB MAKES THE STAY. At Hilton, It Matters Where You Stay, but The Stay is only one side of the story. We know it takes hundreds of jobs to create unforgettable experiences for our guests – and behind every job, there’s an extraordinary person working to make each Stay magical. That’s why at Hilton, Every Job Makes the Stay.