Marketing Manager

We've had an exciting opportunity for a Marketing Manager to take on the marketing for a rapidly growing business within the world of Garden Centres!

Title: Marketing Manager
Location: South Yorkshire
Salary: £45,000 - £50,000

This role is critical in maintaining and developing its position as a leading industry supplier by delivering on trade marketing and communications plan.

Position Overview:

The Marketing Manager will be responsible for developing, implementing, and executing marketing plans to attract potential customers, retain existing ones, and enhance brand awareness. This role involves working closely with various departments to align marketing initiatives with business goals. The ideal candidate is a creative and analytical thinker with experience in traditional and digital marketing techniques, alongside project, event, and campaign management.

Key Responsibilities

1. Marketing Strategy and Planning:
   Develop and execute comprehensive marketing plans aligned with the company's business objectives and target audience.
   Lead the development, creation, and implementation of the annual customer marketing plans.
   Work closely with stakeholders, suppliers, and external agencies to deliver best-in-class customer marketing activities.
   Present customer marketing plans at meetings, delivering creative and impactful presentations.
   Prepare annual marketing budgets and manage spend effectively.
2. Campaign Management:
   Plan, create, and oversee integrated marketing campaigns across various channels (digital, social media, email, events, PR, etc.).
   Collaborate with internal teams and external agencies to design and deliver high-impact marketing content, visuals, and messaging.
   Leverage workflow software to drive, track, manage, pro-actively plan, and report on all creative campaign outputs.
3. Digital Marketing:
   Develop and manage the company's digital marketing presence, including company websites and across social media platforms.
   Optimise the company's website and digital content to increase organic search traffic and improve user experience.
   Leverage analytics tools (e.g., Google Analytics) to track digital performance and make data-driven decisions for improvements.
4. Brand & Creative Management:
   Oversee brand development and ensure all marketing communications are consistent with brand guidelines and voice.
   Conduct market research to stay informed on industry trends, competitor activities, and customer preferences.
   Lead the development of all creative work, develop briefs for packaging, point of sale materials, literature, exhibition graphics, customer pitches, and key business presentations.
5. Content Marketing and PR:
   Develop and implement a content marketing plan, working alongside third-party professionals to drive key messages.
   Manage PR, working collaboratively with the internal team and a PR Consultancy to draft press release content, plan media and advertising coverage, and direct campaign narratives to enhance company image.
6. Customer Insights and Market Research:
   Gather, analyse, and interpret customer insights, competitor research, and market trends to shape marketing strategy.
7. Event Management:
   Plan and execute promotional events, trade shows, and sponsorships to increase brand exposure and engage customers.
   Coordinate logistics, budgets, and all marketing deliverables to ensure successful event execution.
   Take the lead in critical path development to ensure key exhibitions are delivered on time, in full across the business.
8. Team Leadership and Collaboration:
   Manage and mentor the Graphic Designer, ensuring alignment with the company's strategic direction.
   Foster a collaborative environment with sales, product, and other departments to create cohesive marketing initiatives.
   Maintain and build upon third-party agency, supplier, and professional relationships within the industry, acting as a key voice for the business.

Required Qualifications

Education: Bachelor's degree in Marketing, Marketing & Business, Media Communications, or a related field.
Experience: 5+ years of experience in marketing, with at least 2 years in a managerial role.
Industry Knowledge: Familiarity with supply to retail advantageous and/or working within a wholesale, manufacturing, or FMCG business.