Marketing Manager

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Marketing Manager - Leadership & Management Apprenticeships

Closing Date for Applications: Friday, 7th February 2025

Start Date: April 2025

Full-time, Permanent

Salary: £35,000 to £40,000 per annum, dependent on experience

Remote: Candidate should live within a 1-hour commute of London for regular monthly operations meetings

About Us: KnowledgeBrief is a leading provider of leadership and management apprenticeships, delivering exceptional learning experiences through our innovative digital platform, comprehensive training, and engaging content. We are proud of our diverse client base that spans multiple sectors including media, financial services, government, retail, and several NHS Trusts. As we continue to expand, we are looking for a creative and motivated Marketing Manager to join our team.

Role Overview:

In this exciting new role, the Marketing Manager at KnowledgeBrief will play a pivotal role in driving the strategic marketing efforts of our online apprenticeship and training programs. This position is essential for enhancing our brand presence, increasing engagement, and generating traffic to our website. Joining us means becoming part of a vibrant, motivated team intent on driving business growth, enhancing brand visibility, and reaching new heights.

Reporting directly to the Commercial Director, the Marketing Manager will work closely with direct reports, the digital team and the Design & Brand Manager to develop and implement marketing strategies that align with our business goals and resonate with our target audience. You will manage our lead generation function, formulate comprehensive digital marketing strategies, and oversee the delivery of email marketing campaigns through platforms such as Outlook, Mailchimp, and Brevo.

In this role, you will be responsible for line managing a small but growing team dedicated to lead generation and digital marketing, ensuring they have the guidance and support needed to drive success. This collaborative and strategic position offers the opportunity to have a significant impact on our marketing efforts and overall growth.

Why Work With Us:

• Investment in staff CPD, with study days every month for your own personal development
• Flexible working arrangements to support work/life balance
• 5.6 weeks annual leave plus bank holidays off and a 2-week closure over Christmas/New Year's
• Ability to engage with numerous ongoing growth projects in addition to your day-to-day responsibilities
• Charity days and company away days
• Ongoing wellbeing initiatives

Marketing Manager - Key Responsibilities:

Lead Generation Management:

• Plan and manage the lead generation workload, ensuring the creation and implementation of effective strategies.

• Collaborate with the Commercial Director and other team members to plan and execute strategies that meet short-term and long-term goals, including the expansion of CMI courses and apprenticeships.

Digital Marketing Strategy:

• Develop and execute a comprehensive digital marketing strategy to maximise brand awareness and support business objectives.

• Oversee the delivery of email marketing campaigns through platforms like Outlook, Mailchimp, and Brevo, ensuring alignment with brand guidelines and company goals.

• Manage advertising strategy and execution, focusing on social media advertising to complement our social strategy and expand our advertising efforts over time.

• Manage press release creation and distribution to enhance brand recognition and reputation.

Content and Collateral Management:

• Lead content and blog creation efforts to drive engagement and support marketing campaigns.

• Oversee the creation and proofreading of marketing collateral, ensuring high-quality and consistent messaging.

• Collate and apply case studies across various platforms to showcase success stories and drive interest.

Partnership and Market Analysis:

• Cultivate and maintain partnerships with potential clients, ensuring the delivery of value-driven marketing initiatives.

• Perform market and trend analysis to inform strategic decisions and adapt to changing market conditions.

• Use brand guidelines to enhance awareness and understanding of KnowledgeBrief's offerings, ensuring a cohesive brand presence.

Team Management:

• Line-manage a small but growing team responsible for lead generation and digital marketing, providing guidance and support to drive team success.

• While not directly responsible for SEO, SEM, and website management, work closely with the Digital team to ensure cohesive and effective marketing processes.

Culture and Values:

• Model the behaviours and values at the core of KnowledgeBrief's Culture: Inspirational, Innovative, Authentic, and Relationships.

Ideal Candidate: Our ideal candidate is innovative, creative, and hungry to take on new challenges, with a practical understanding of marketing principles and the ability to plan and execute their workload. While we welcome a broad range of applications, ideal candidates will possess some or all of the following experience:

• Strong interpersonal communication and relationship-building skills.
• Experience with digital marketing and lead generation.
• Capable of thinking outside the box and delivering creative solutions.
• Able to collaborate and work well with others to achieve common goals and deliver results.
• Experience leading a team through effective and engaging management skills
• Understanding and experience with SEO, SEM, and website management
• Familiar with tools like PPC, email marketing platforms, and market analysis techniques.
• Able to plan and manage their own workload independently.

If you are ready to be part of the KnowledgeBrief family and make a tangible impact on our growth, we would love to hear from you! Please submit your up-to-date CV, and we will be in touch.

We look forward to your application!

Nathan

People Partner

KnowledgeBrief

KnowledgeBrief is an Equal Opportunities employer. All qualified candidates will be considered.