Event Marketing Manager

Informa Plc; London; On-site; GBP 40,000 - 70,000; Full time

Job description

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

We're seeking a dynamic Marketing Manager to develop and execute comprehensive brand marketing strategies to enhance the brand’s presence, drive customer engagement, and support business growth. This role will also have a Digital Marketing Executive as a direct report.

Key Responsibilities:

• Develop and implement brand strategies to enhance brand positioning, awareness, and equity.
• Plan, execute, and monitor integrated marketing campaigns across various channels (digital, social media, print, events, etc.).
• Define and articulate brand values, mission, and vision.
• Collaborate with cross-functional teams (e.g. sales, graphic design, digital marketing) to ensure cohesive and consistent messaging.
• Manage external agencies and vendors to deliver high-quality marketing materials and campaigns.
• Oversee the creation of compelling and engaging content that aligns with brand guidelines and resonates with target audiences.
• Ensure all marketing materials are consistent with the brand voice, style, and tone.
• Track, analyse, and report on the effectiveness of brand marketing initiatives.
• Utilize data and insights to refine strategies and optimize campaign performance.
• Prepare regular reports and presentations for senior management.
• Develop and manage the brand marketing budget, ensuring optimal allocation of resources.
• Work closely with internal teams, including registration, sales, and customer service, to align brand strategies with business objectives.
• Build and maintain strong relationships with industry associations, key industry partners, and vendors.
• Manage the task and development of a Digital Marketing Executive.

Qualifications

What you bring to the team:

• 3+ years of experience in brand marketing or related roles, preferably in trade show industry.
• Proven track record of developing and executing successful brand marketing strategies.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent analytical, project management, and organizational skills.
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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