Marketing Manager

About Us

Zelt is creating a first-of-a-kind platform for people operations. We provide the enterprise with all the functionality needed to manage its workforce across the whole employee lifecycle end-to-end. Our software is easy to use, tasteful and affordable, and it enables organisation to function in a simpler and more automated way. We are named High Performer across both HR, payroll and IT functionality and a Global Momentum Leader by G2. zelt.app has raised $10m from reputable investors and has been named Site of the Day by awwwards.

Objective

• Master the psychology and information needs of our customer audience
• Create remarkable content with great taste, using AI tools
• Use fast testing and learn as a key advantage

Channels

The demand for content is exploding: Although LLM usage is skyrocketing, Google’s search traffic continues to climb, along with social media traffic, podcasts and Substack. But SEO as we know it is dying: Google will mostly return AI snippets, not links. So the bar is rising on quality: LLMs don’t care about generic repackaged content or backlinks. We’ll only get brand recognition through original, high-value content. And so every marketing channel is becoming content-first:

• Paid ads: Boosted influencer content
• Outbound: Content-warmed leads
• Inbound: Creator-led social
• Brand: Unique content experiences
• etc

Responsibilities

• Map our audience’s information diet: What questions do they have before they need your product? Who do they follow? What do they read, like, comment and share?
• Find our original content sources: Examples: ChartMogul shares their benchmarks quarterly, First Round built a world-class editorial team, Ipsy produces makeup videos, and Redbull invents new sports.
• Own our audience: Find them with ads or social, inbound or outbound, move them to a newsletter or community, forge a direct relationship.
• Find and acquire emerging creators in our space: Scan social for niche high-growth accounts, newsletters or communities, and hire or acquire them. (examples: Pendo acquiring MindTheProduct, Hubspot acquiring The Hustle)

Compensation

£100,000 total compensation consisting of:

• £50,000 base salary
• £20,000 performance bonus
• £30,000 share options

*Please send a representative sample of your work together with your application*