Marketing Manager

MC Academy; Liverpool; On-site; GBP 30,000 - 60,000; Full time

Job description

The Marketing Manager is responsible for developing and executing marketing strategies to promote the school, drive brand awareness, and support the school’s business objectives. This requires a creative and strategic thinker with strong leadership skills and experience in managing a team, overseeing multiple marketing initiatives, and collaborating across departments. The Marketing Manager will be responsible for managing all aspects of marketing activities, including digital marketing, social media, advertising, content creation, website renewal and updates, and market analysis.

The duties and responsibilities of the Marketing Manager include:

1. Strategic Planning & Brand Management

• Develop and execute comprehensive marketing strategies that align with the school's mission, vision, and objectives.
• Lead the development of innovative marketing campaigns to drive brand recognition, student engagement, and overall school growth.
• Establish and maintain a strong brand identity consistent across all marketing materials.
• Oversee the creation and implementation of multi-channel marketing plans including online and offline strategies to reach prospective students, partners, and stakeholders.

2. Digital Marketing & Online Presence

• Manage the school’s digital marketing presence, including social media, website, and email marketing campaigns, ensuring up-to-date content and an optimal user experience.
• Develop and implement effective SEO strategies to improve the school’s visibility and ranking in search engines.
• Run targeted online advertising campaigns via Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Monitor and analyze digital campaign performance (social media, paid ads, website traffic), adjusting strategies to enhance engagement and conversions.

3. Content Development & Communication

• Develop engaging multimedia content, including videos, blogs, infographics, and testimonials.
• Supervise the creation of marketing content, including digital ads, brochures, newsletters, social media posts, videos, and presentations.
• Ensure that all marketing materials adhere to brand guidelines and effectively communicate the school’s values, offerings, and culture.
• Develop creative campaigns for new programs, events, and activities that resonate with target audiences and enhance the school’s image.

4. Event & Partnership Management

• Establish and maintain relationships with external agencies, educational consultants, and corporate partners to amplify marketing efforts and extend the school’s reach.
• Negotiate contracts and agreements with marketing vendors and service providers.
• Oversee the development and execution of marketing materials for school events, conferences, and partnerships.
• Coordinate and attend recruitment fairs, open days, and networking events.
• Plan promotional events, webinars, and virtual fairs to engage potential students.
• Develop and execute public relations initiatives, including press releases and media outreach.

5. Market Research & Data Analysis

• Conduct regular market research to monitor trends, competitive positioning, and emerging marketing opportunities in international student recruitment.
• Prepare reports and presentations on campaign performance and market trends.
• Utilize data and insights to evaluate marketing effectiveness, refine strategies, and ensure continued growth.
• Identify customer behavior patterns, segment markets, and develop targeted marketing plans.
• Monitor and report on KPIs, including campaign performance, traffic, and conversion rates, and recommend adjustments as needed.

6. Budgeting & Performance Tracking

• Develop and manage the marketing budget, ensuring efficient allocation of resources across marketing activities.
• Track ROI on all marketing activities and report on all marketing expenditures, ensuring that all invoices and payments are processed in a timely manner.
• Optimize budget spend based on campaign performance and business priorities.
• Ensure all marketing initiatives align with compliance and regulatory requirements.

7. Team Leadership & Collaboration

• Collaborate by working closely with Sales, Admissions, Social team, and Academic teams to ensure marketing efforts support the school’s recruitment, retention, and branding goals.
• Foster collaboration across departments to ensure consistent messaging and branding throughout all communication channels.

8. Feedback & Continuous Improvement

• Lead initiatives to gather feedback from students, staff, and partners to refine marketing strategies and improve customer satisfaction.
• Regularly review and update feedback forms to ensure they capture relevant insights for continuous improvement.
• Stay up-to-date with the latest marketing trends, technologies, and best practices, incorporating innovative techniques into marketing efforts.

Note: This job description is a guideline and is subject to change based on the needs of the organization.