Product Marketing Manager

Armstrong Lloyd; Hemel Hempstead; On-site; GBP 40,000 - 70,000; Full time

Job description

My client is a well-established global SaaS enterprise with a robust market footprint. Following an internal advancement, they're searching for a skilled Product Marketing Manager to develop compelling cross-channel campaigns with demonstrable experience in a product-focused marketing environment. The ideal candidate will show strength in sales enablement, value proposition development, identifying sales cycle gaps, and partnering with sales teams to address them - all for their cutting-edge B2B platform-as-a-service offering to enhance workplace experience within large corporations.

Location: Hybrid working, with 2 days per week in their offices near Hemel Hempstead

AS MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:

• Building compelling product propositions and optimising product websites to drive conversion
• Strong focus on most aspects of Product Marketing, except for the product roadmap.
• Developing sales enablement materials and strategies to help close deals effectively
• Identifying engagement gaps during customer onboarding and spotting partnership opportunities
• Creating assets for paid media channels and coordinating product collateral for sales teams
• Managing social media presence, supporting events, and developing client case studies
• Analysing performance metrics across marketing channels to optimise campaign effectiveness

THE IDEAL MARKETING MANAGER WILL HAVE THE FOLLOWING:

• Minimum 4 years of marketing experience in B2B2C and B2B environments
• Demonstratable experience with a product-focused marketing environment with strength for sales enablement, value proposition development, spotting sales cycle gaps, and partnering with sales to fill the gap.
• Advanced creativity, innovation skills, and exceptional communication abilities
• Experience working effectively with multiple stakeholders and marketing automation platforms
• Excellent project management and organisational abilities

WHY JOIN THIS BUSINESS AS THEIR MARKETING MANAGER?

• An exceptional chance to join a top-performing marketing department during a dynamic growth phase and substantially contribute to an expanding organisation.
• Employee-centric culture - this is not just puff!
• Work with an innovative platform with ambitious growth plans in a competitive market.
• Collaborate with diverse teams across a global organisation
• Shape marketing strategies that enhance employee experience through technology
• Hybrid working arrangement with flexibility