Marketing Manager

The Candidate Ltd; Greater Manchester; On-site; GBP 35,000 - 55,000; Full time

Job description

Our client is a well-established natural health and beauty e-commerce business dedicated to helping people lead healthier, more sustainable lives. Known for their premium-quality, ethically sourced products and exceptional customer service, they are on an exciting growth journey and are seeking a talented Marketing Manager to drive their next phase of success.

This is a fantastic opportunity for a data-driven and creative marketer to take full ownership of the marketing function. You will play a pivotal role in shaping and executing innovative strategies across multiple channels, building strong relationships with creators and customers, and leading a small, passionate team. If you have a flair for digital marketing, a love for sustainability, and a desire to make a meaningful impact, this role is for you.

Key Responsibilities

• Oversee the full marketing mix, including Paid Search, Paid and Organic Social, SEO, Email Marketing, Affiliate Marketing, and Content Marketing.
• Lead social media strategies across multiple platforms, while exploring new platforms to boost engagement.
• Build strong relationships with customers to generate authentic User-Generated Content and collaborate with creators and influencers to amplify brand reach.
• Use data and analytics tools such as Google Analytics and Looker Studio to track performance and inform strategic decisions.

Role Requirements

• At least 3 years of e-commerce marketing experience, with proven success in either paid search or social media initiatives.
• Strong leadership skills, with experience managing and mentoring small teams.
• Expertise in Facebook, Instagram, and TikTok (both paid and organic) OR a solid track record in managing Paid Search campaigns for e-commerce brands.
• Data-driven mindset with the ability to leverage analytics tools to optimise performance and ROI.
• Creative flair, with the ability to produce or direct visually impactful marketing materials.
• Passion for health, beauty, and sustainability, with a desire to contribute to a purpose-led brand.