Marketing Manager

Ability Plus; Gillingham; Hybrid; GBP 30,000 - 50,000; Full time

Job description

Company Description

Ability Plus is one of the leading names in the mobility and healthcare industry, proudly serving communities across Kent through our network of high street retail stores and dedicated service centres. Our mission is to empower individuals with reduced mobility to live independently and with dignity. We achieve this by offering a wide range of top-quality mobility products—including mobility scooters, powerchairs, stairlifts, and specialist seating—as well as expert advice and aftercare.

With stores in Bluewater, Dockside, Sittingbourne, Herne Bay, Ashford, and our central workshop at Matts Hill Farm, Ability Plus is uniquely positioned to offer both local support and industry-leading service. Our in-house team of trained engineers provide comprehensive servicing, repairs, and custom installations, ensuring peace of mind for our customers.

We take pride in our customer-first approach, underpinned by the values of care, honesty, and trust. Our long-standing relationships with leading UK suppliers and healthcare professionals reflect our commitment to quality and service excellence.

Role Description

This is a full-time, hybrid role for a Marketing Manager, based in Gillingham, Kent, with flexibility to work remotely part of the week. As the Marketing Manager, you will play a key role in shaping and delivering the brand vision for Ability Plus, driving growth through both digital and offline marketing channels.

You will be responsible for developing and implementing integrated marketing strategies, managing multi-channel campaigns, overseeing the company’s social media presence, and analysing market data to inform future activity. The role also involves liaising with store teams, coordinating promotional events, managing supplier relationships, and working closely with senior leadership to drive customer engagement and brand loyalty.

This is a strategic and hands-on role, ideal for a proactive and creative marketer who’s passionate about making a real difference in people’s lives.

Key Responsibilities

1. Develop, implement, and evaluate marketing strategies aligned with business objectives
2. Plan and manage advertising and promotional campaigns (online and print)
3. Oversee the company’s website and social media platforms, ensuring regular, engaging content
4. Analyse customer insights, market trends, and competitor activity to optimise campaigns
5. Work with external designers, agencies, and suppliers to produce marketing materials
6. Collaborate with store managers to support local promotions and customer events
7. Contribute to PR activity, SEO improvements, and community engagement initiatives
8. Track performance metrics and report results to the leadership team

Qualifications & Experience

1. Proven experience in marketing management, preferably within retail, healthcare, or mobility
2. Strong understanding of digital marketing, including social media, email, SEO, and content marketing
3. Creative flair with strong copywriting and storytelling abilities
4. Excellent project management, organisational, and communication skills
5. Ability to work collaboratively with cross-functional teams and external partners
6. A proactive, customer-focused mindset and ability to multitask in a fast-paced environment
7. Proficiency with tools such as Canva, Google Analytics, Meta Ads, Mailchimp, or similar
8. Bachelor’s degree in Marketing, Business, Communications or a related field
9. Experience in the healthcare or mobility sector is desirable but not essential