Marketing Manager

Elvis & Kresse; Faversham; Hybrid; GBP 30,000 - 60,000; Full time

Job description

Marketing Manager

• Salary dependent on experience + Performance Bonus
• Full Time or Fractional - depending on the candidate
• Elvis & Kresse HQ, New Barns Farm, Faversham, Kent, ME13 0RU
• Some flexible and remote working possible

About Elvis & Kresse

Pioneering sustainable luxury goods business now in its 20th year. Fantastic working atmosphere, great team and a huge growth opportunity for the right candidate.

About the Role

Are you looking for an exciting opportunity to build a purpose led brand in a growing market, manage and build a small team? We’re looking for an experienced marketer who has successfully built brands in fashion or lifestyle and is ready to elevate Elvis & Kresse.

You are both strategic and hands-on, balancing big-picture brand building with day-to-day execution. The role will report directly to the founders and will be responsible for building and implementing all aspects of our marketing strategy in order to achieve our ambitious goals.

This is a full-service brand management and marketing execution role, designing and implementing an ongoing marketing plan to deliver on ambitious sales targets. The role is supported by two internal team members and several external consultants, who require coordination and management. There is scope to grow the team if revenue goals are met.

You will be proactive and able to work independently as well as coordinate and manage input from team members and external staff. Coordination, communication and planning skills are essential in addition to basic copywriting and online media experience. You will be prepared to ‘muck in’ - in time we expect to expand the team further but in this growth phase it is ‘all hands on deck’.

Key Responsibilities

• Brand – develop and increase brand awareness and engagement via brand partnerships, activations and referral channels including influencers and affiliates.
• Community - grow the Elvis & Kresse community via blog content, organic social, community activations, and Farm based workshops, farm tours, volunteering and events.
• Influencers - plan and oversee implementation of influencer strategy across multiple social media platforms.
• Paid / Social media – work with our external team.
• Blog - plan topics, improve the aesthetic, contribute to writing and increase visibility.
• Website – ensure alignment with brand strategy and marketing activities.
• Email - Plan and oversee implementation of all email campaigns using Klaviyo.
• PR - Plan and execute paid for PR and PR opportunities, managing platforms such as Linkby.
• Creative assets & copy – identify requirements, support commissioning, review and recommend key assets such as photography, video, animations, paid ads / copy across the business for sign off by the founders. Ensure execution of Elvis & Kresse messaging - assets, narrative etc. - is consistent across all channels.
• New products/brands – ensure launches are optimised and coordinated across all marketing channels.
• Marketing Calendar – create, maintain and implement a detailed monthly Marketing Calendar, coordinating internal/external support for all above activities.
• Targets - work with founders to agree targets for key marketing performance metrics and ensure marketing plan supports these e.g. website sessions, conversion rate, number of new customers, sales , % of customers retained.
• Budget - manage and report marketing budget (forecast vs actuals) across channels, drafting and pitching budget proposals for key activations.
• Reporting - provide monthly/quarterly reporting across key marketing performance metrics.

Requirements

• 2-5+ years experience of marketing management for retail, brand and/or fashion.
• Enthusiasm to learn – this is your most important attribute – e.g. you might not tick all the boxes below but if you have a willingness to get training / learn them then that could work.
• Experience of planning and implementing marketing campaigns through social media, email and print.
• Knowledge of paid social and social media scheduling tools.
• Influencer marketing experience.
• Strong copywriting skills.
• Great communication skills.
• Strong initiative and a can-do, confident approach to projects.
• Experience managing budgets.
• Ability to keep within timelines and stick to deadlines.
• Organised, efficient and must have a keen eye for detail.
• An interest in and awareness of luxury, fashion and/or accessories industries.
• Keep up to date with trends and industry news.
• Keen to play a leading role in a small, growing team.

The ideal candidate will have relevant experience and a proven track record. They will be able to juggle many projects, both tactical and strategic, and be numerate with a complete understanding of the wider business picture and their contribution towards this. Excellent communication skills are essential to ensure stakeholder buy-in. This is a fantastic opportunity for a self-motivated person keen to continue to learn, manage a budget and eventually their own team.

Please send cover letter and CV to: [e-mail]