Marketing Manager

Hopwood Hall; England; On-site; GBP 52,000; Full time

Job description

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Marketing Manager

Application Deadline: 19 April 2025

Department: Marketing

Employment Type: Permanent - Full Time

Location: Middleton

Compensation: £51,808.83 per annum

Description

The role will support the Head of Communications, Marketing and Engagement in driving the College's student recruitment marketing strategy forward. This role focuses on developing, implementing and executing marketing plans, driving awareness, engagement and student recruitment through innovative campaigns and strategic digital presence. By managing marketing campaigns, high-quality events, strengthening digital engagement, and managing a team, this position plays an important role in enhancing the College's reputation, growing student enrolments, and strengthening connections with diverse audiences across the communities we serve.

Key Responsibilities

1. Day to day co-ordination of the College's student recruitment marketing operations.
2. Co-ordinate and implement all marketing for school leavers, adults (including the marketing of Full Cost Recovery 'Training For Trades' courses), apprenticeships and our University Centre's Higher Education offer.
3. Be the first point of contact to innovatively lead, collate and disseminate information via appropriate channels, including the website, case studies, student profiles and our student app.
4. Proactively manage the promotion of College events and marketing activities, building strong working relationships with colleagues across the College to actively promote and enhance brand identity in a timely and professional manner.
5. Support building strong communication between departments and external stakeholders, attending and contributing to marketing meetings; exploring new ways to engage and identify new social networks to reach our diverse target audiences.
6. Empower the Marketing team to enhance the delivery and execution of College events, such as new starter events, taster sessions, awards/celebration evenings and open evenings, in order to maximise communication and engagement.
7. Create and implement targeted digital marketing campaigns, including proactively sourcing content from students, alumni and staff to create engaging and relevant website and social media activity and content.
8. Lead the production/editing/commissioning of video content for social posting and proof checking digital and offline marketing materials; identifying trends to ensure up to date content in line with our target audiences.
9. Lead on creating and implementing effective marketing campaign plans, event and schools engagement plans, and student recruitment plans to achieve set targets.
10. Carry out research for key marketing projects and produce regular reports highlighting the outcomes of digital activity, using online monitoring tools to track, analyse, develop and enhance the impact of marketing campaigns and ROI.
11. Proactively share new ideas for design and content creation with staff on engaging and relevant social media content for their departmental social media platforms in line with the College's overall marketing and communications strategy.
12. Create, implement and enhance broader marketing campaigns using a range of platforms and tools (including but not limited to: CapCut, Mailchimp, Hootsuite, Canva, CRM, live chat, College App), in line with marketing and recruitment plans.
13. Effectively implement and utilise Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and Google Analytics to increase the visibility of the College website and overall brand visibility.
14. Regularly review and update website course content, collaborating with the wider team to develop website design and content, such as events and course information, undertaking training as necessary to implement changes.
15. Stay up to date with best practice, new digital tools and applications, including carrying out training as required.
16. Embrace the College's values.
17. Promote and implement the policies of the corporation to ensure the efficient operation of its business and the welfare and interests of its students and employees commensurate with the grade of the post.
18. Perform such duties consistent with the position as may be required by the Head of Communications, Marketing & Engagement.
19. Use customer, competitor and market insight to inform decisions and ensure robust measurement of impact and return on investment, including providing regular analysis.
20. Manage the implementation of an attractive student engagement journey from enquiry/initial interest through to enrolled student that maximises conversion and provides an outstanding student experience.
21. Manage digital strategy (including the college's social channels, website, email and CRM platforms), and implement digital innovations where new technologies, automation, artificial intelligence (AI) and emergent technology can support the team.
22. Build and maintain relationships with key suppliers when media buying.
23. Maintain knowledge of the further and higher education sector developments and expertise in marketing and student recruitment innovations to drive a culture of continuous improvement within the team.
24. Be accountable to the Head of Communications, Marketing & Engagement for the performance of the team.
25. Lead, motivate and empower staff to operate as a high-performing, ambitious and creative team.
26. Ensure the effective performance of direct reports, through the setting of standards and targets, regular feedback and holding staff accountable when standards are not met.
27. Effectively monitor and manage the Marketing budgets.
28. Manage the print and reprographics service.
29. Attend both campuses when necessary and external venues when required.
30. Support and participate in meet and greet ID checks and walk rounds.
31. Support and participate in invigilation during exam periods.
32. Support and participate in recruitment and stakeholder events.
33. Demonstrate professional behaviour and appearance at all times.
34. Work in a flexible manner and be willing to undertake other duties as reasonably requested.