Marketing manager

Service Care Solutions have an exciting opportunity for a Marketing Manager to join our recruitment business, based in Preston.

As our Marketing Manager, you'll be the heart of our marketing approach, supporting the sales functions to achieve success in a range of different market divisions.

The role of Marketing Manager includes taking responsibility for a broad range of marketing activities, including the development and execution of a strategic marketing plan that drives brand awareness, candidate attraction, client engagement, and business growth across SCS and Service Care Group.

What does the role involve?

• You will lead the development, implementation, and regular updating of the marketing strategy in alignment with business goals and market trends.
• Proposing and executing innovative marketing campaigns and strategies that leverage recruitment-specific insights to attract top talent and clients.
• Track and report on the performance of marketing campaigns, focusing on metrics like cost-per-hire, candidate conversion rates, and ROI.
• Awareness of the customer base and how this differs across SCS and the Group to enable suitable marketing activity.
• Conducting ongoing analysis of competitor marketing activities, identifying opportunities to differentiate and enhance SCS's market position.
• Developing and executing a content marketing strategy that includes blogs, case studies, and social media updates, positioning SCS as a thought leader in recruitment.
• Managing social media channels and email marketing campaigns to engage with candidates and clients, building a strong online presence.
• Conducting regular internal quality audits for all marketing activity to ensure it is appropriate and in line with industry guidance and/or legislation. Conduct internal training on marketing tools, where appropriate.
• You will ensure key representation of marketing strategy is included in all activities and events, including internal awards.
• Working with web developers to optimise the SCS website for user experience and search engine rankings, ensuring it effectively converts visitors into candidates or clients.

What are we looking for?

• Minimum of 1-2 years experience in a similar marketing role.
• Proven marketing expertise, especially within a sales environment, with a good understanding of how marketing can benefit sales activity.
• Ability to demonstrate a high level of accuracy and thoroughness in all marketing tasks, ensuring that all content, campaigns, and materials are error-free, on-brand, and aligned with the company's messaging.
• Proactively identifies opportunities, makes informed decisions, and drives projects forward.
• An effective communicator who can collaborate with all internal and external stakeholders.
• A positive approach to situations with a constructive mindset, seeking to understand all perspectives and finding mutually beneficial solutions.
• Ability to engage effectively with all stakeholders, ensuring understanding of the impact of the marketing function to maximise return.

What's in it for you?

• £33,000 - £37,000
• Annual company profit-share bonus
• Monthly, Quarterly and Annual awards with specific awards for support functions
• On site games room and recreational area
• Incentive-based benefits including lunch clubs, meals out, competitions etc.
• Enhanced employer pension scheme
• 25 day's holiday allowance increasing to 26 after year 1, with the ability to sell up to 3 days leave per year.

If you feel you have what it takes, we would love to hear from you.